How to manage the background of bidding promotion

First of all, we in the Baidu auction maintenance, backstage to establish a lot of plans, so you can build some more structured plans, according to these plans, you can promote the site of different projects. Different projects should be divided into different plans to avoid confusion.

Second, we have to set the unit, each plan has several units, set the unit will be the key words out, the unit to organize the organized, which is conducive to their own backstage management.

Then is to set the key words, this is the most important, some customers spend less money than in the first few spent before bidding, why their own even the rankings do not? First, to put their own bidding backstage collation, the second is the title original, description of originality to original, write to conform to the search engine "taste." The third is to understand some SEO optimization knowledge, which is convenient for us in the selection of keywords and the main keyword in the relevance of this piece will have a good effect, the bid does not need to be too tall will have a good ranking.

And then you analyze the associated keywords, if the site itself to promote the keyword is to do the site optimization, then we can use the off-the-shelf auction tool to find the relevant keywords, such as: Network optimization company, network optimization program, the above several examples, keyword daily search volume of more than 20,000, If you want to put these words on the line will give the company's capital expenditure will be a lot of money, all said that we can first of these high priced words to choose to suspend the promotion, only to "network optimization" The word on-line, the previous emphasis on the title to original, if it is original words, it is easy to push the main word to do very good rankings, The cost is relatively low.

Finally, the website promotion period analysis, note that the appropriate use of wildcard and punctuation, small head bidding software small set to suggest a creative use of three wildcard, creative fluttering red is also a key factor in reducing costs, punctuation characters are mainly in order to show the right ads in Baidu to look good and setting, so grasp the first degree!

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