How to manage the background of bidding promotion

Baidu Auction Account management is a lot of people are very headache, especially inexperienced people, they are bidding on Baidu account management is very messy, resulting in a large number of site keyword duplication, the quality is very low.

As a leader, if you ask Baidu bidding manager below four questions, if are very clear, that congratulations, your company Baidu bidding, account management is very good, you can wait for your customer orders. Small head bidding software small series has learned a lot of Baidu bidding managers, rarely have a complete answer.

(a) Simple question: "Our Baidu account has how many plans, how many units, the total number of keywords?"

This question may encounter the explanation, sees the Baidu account not to know? But imagine that the general W company will take the department as a plan, a single species as a unit, the variety inside and through a variety of different categories, composed of many different units. If you even bid for varieties, small varieties have what, how many can not know, you will be a bidding managers?

Moreover generally has the individual personnel to manage the Baidu to bid the account, the general one months Baidu bidding cost is a hundred thousand of, hundreds of thousands of, even millions. Because of your personal extensive management will cause how much money waste.

(b) Question: "Our Baidu account keyword clicks, show rate is how much?"

Keyword Click rate is simple, that is to show how many times, click on how many times, per month clicks whether the drawing, is the fluctuation chart, or upward trend? Even if the leader does not ask, this table as Baidu bidding account management you do?

The key words show (show in Baidu the number of bid promotion position). For example, your auction account has 500 key words, through the creative display of how many? Of course, if you are a unit of a keyword a creative, then the display rate will be relatively high; if you have a very small classification of word units, the display rate does not necessarily have to pay too much attention.

But the problem is that there are so many words you can not one by one for him to write creative, if all written, your bidding management workload will be very large. What if your presentation rate is low? 500 words, can show only 50? So the direct result is the user experience degree is poor, even if the customer clicks, may point to the content also is not he needs to understand, the result is the conversion rate reduction, this is not a kind of waste? So please take the unit seriously and write creatively, Both the link address and the corresponding content require intensive cultivation.

(c) The question is about the quality of Baidu keyword.

Quality is the user experience, is http://www.aliyun.com/zixun/aggregation/28540.html "> Game rules, but also the other side of Baidu." I do not want to say the quality of the theory, we all know what is called quality degree, and the so-called impact on the quality of factors.

Please look at their own Baidu auction account, I would like to ask how many keywords to three stars? The question is too simple.

Then I wise again, your Baidu account clicks more than 100 times the keyword, reach three stars of how many? to 500, 1000 times, can also find three stars? It depends on your careful analysis. And from this can analyze a lot of tricks out, the company's Baidu bidding account management you will become more proficient.

Baidu introduced quality, it can be said from the perspective of user experience. At the same time for the company, the quality of high, spend less money, so we all heart unit, write creative intentions, with a view to the keyword to obtain a higher quality. So this means more or less is helpful to the user experience.

(iv) The question, why I am a related keyword, the position is still not go.

Many companies Baidu auction account manager did not go to analysis, think a key word I can go up, but it is not the case, your key words to the left, first of all to ensure that your quality, and then to ensure the price, you can go up to the left.

Small head bidding software to provide trial writing, trial registration: Http://vip.xiaonaodai.com/index.php?act=register&fromid=8. Consulting qq:1966359893 Hotline: 025-68781274