How to play subversion in mobile internet age: Ha-Hold You can't live

October 15, 2014, "Investment change in the era of innovation and technology-China Angel Investor Summit" was held in the small Southland Hotel, Yangpu District, Shanghai. In the 3 o'clock in the afternoon "entertainment culture investment sub-Forum", Appmagics founder Voyinna (Leody Fu) was invited to make a new speech, for the scene of the near thousand investment entrepreneurial elite on the mobile internet era of the evolution of user habits. Figure 1: Yinna in the morning of 15th Forum news conference on the scene as the founder of photo-delivery software "Harbin map", the Yajie Chamber of Commerce "future science and technology business leaders" cradle of the nineth phase of the entrepreneur, Yinna has a prominent engineering background, but also has a computer software professional degree and EMBA degree. From 2010 to 2012, Yinna, the Microsoft U.S. headquarters and senior manager of Microsoft Greater China, led the team to promote and disseminate Microsoft's new technology and software, covering mobile and internet, cloud computing, client and smartphone/mobile devices and many other fields. It is worth mentioning that during the United States Headquarters, she was responsible for Windows Phone in the Asia-Pacific Strategic Plan, key partner projects and developer ecosystem projects, has made great achievements. Not only that, Fu Yinna also has a deep entrepreneurial background. As early as 2004, she had attracted investment to establish Mogenesis company, engaged in mobile phone application software research and development work. The company quickly emerged as a rookie in mobile devices and mobile apps in three years. The company was successfully acquired by Symbian (Nokia) in 2007, and Yinna in Nokia to build and lead the research and development team until joining Microsoft. Voyinna that innovation lies in Cross-border integration, innovation is to break the conventional. She is an atypical entrepreneur in the eyes of the capital market of the young meat entrepreneur who is in pursuit of the society. Entrepreneurial and foreign companies in the deep background, domestic and overseas work experience, "program-yuan" background and the status of literary anger, so that she has a very rigorous rational thinking at the same time, but also a very sharp intuition. Bosom dream, ambitious and passionate Yinna, dissatisfied with the slow development of domestic Internet products, led the team to develop the "Kazakhstan map" the domestic leading photo-delivery software, trying to trigger the tide of the national image exchange. In Yinna's view, today's hottest and most valuable apps have three major categories: Game software, tool software, and social software. Three types of software each have advantages and disadvantages, and she is more concerned about the hidden behind this, application software evolution and trends. Game software is the most popular type of application. Voyinna that its advantage lies in its ability to become more present, and its disadvantage lies in its short life cycle and its non replication. Flappy Bird and the popularity of the cat, fit the needs of human nature, people play this game, can compare each other, this is like a powerful stimulus, can motivate people to play non-stop, constantly challenge themselves. Now many of the short-lived products are also most fit the humanDemand, however, from a deeper perspective, it also suggests that the era of game fragmentation has begun, and that the era of universal Entertainment has arrived. The state of UGC (user-generated content, user generated) is likely to be replaced by the condition of Ugg (user-generated game, user-generated gaming). The influence of tool software is also not to be underestimated. In Yinna view, other photographic products have a large number of fans, their advantage is to meet the rigid demand, with the characteristics of detonation, but the disadvantage is that the ability to become less. After generation, after and after 00 in the use of tool software, the generational difference is becoming more and more obvious, the tool software visual system (form) of the pursuit began to evolve into the brain hole system (connotation) of the pursuit. More than the pursuit of visual beauty, and more attention to the connotation of the expression, tool-type software more and more can inspire their unlimited creativity and imagination. At the same time, the camera is transformed from the original recording of reality tools into imaginative and creative visual expression tools. The development of social software is also in the ascendant. Voyinna's "Harbin Map" is the leading product of domestic social software. Abroad, social software such as Instagram is already among the 1 billion-dollar clubs. Voyinna that the advantage of social software is its high degree of activity, viscous strong. The disadvantage is that it is cold start, so it can not form a viral transmission, social software focus on self-expression, communication and sharing of interaction, its honeycomb model is composed of state, sharing, conversation, group, reputation, relations and other six major elements, but is the core of self-expression. "When everyone is focused on the social interaction of strangers, I focus on a kind of interest in social networking." I want to connect the user through the interest map to form a viral self propagation mode. Through interest, people are more likely to find empathy and more likely to have social relationships. "What she wants to look for is a multimedia, visual social style that is different from text, and what you want to explore is more fun and interesting interaction patterns beyond the point of praise, commentary, and forwarding." Finally, Yinna put forward a sobering question, this is "mobile internet age, how to carry on the high dimensional civilization to the low dimensional civilization subversion?" As a young love of science fiction computer programming genius, she pointed out that in the novel "Three-Body", the three-body subversion of the human world using the "dimensionality reduction attack"-that is, the Earth's two-dimensional plane, which is full of imagination and creative subversive mode. She put this pattern to the mobile internet ecology above, that break the original Application category Dimension division (that is, dimensionality reduction) can also achieve the subversion of mobile internet products, which also formed a "trinity" of the product form. On the other hand, she believes that "ha-map" of the magic camera to achieve a virtual and realistic integration, in the cartoon animation of the two Yuan and the real world of three to create 2.5-dimensional, but also a dimensionality reduction mode. "Ha map provides users with full creative and imaginative tools to express, knotA photo-generated game that digs out a more mystical and interesting form of sharing and interaction based on social networks, redefining the images with 2.5-dimensional magic. Hattu hope to bring more creativity, joy and surprise to the user, so that everyone's life has an incredible miracle happen. Figure 2: The famous musician, host, angel investor Hu Haiquan "Demon Zhao" Fu Yinna speech, ignited the enthusiasm of many people. The famous musician, the host, the angel investor Hu Haiquan the scene to use "The Harbin Picture" The software to take a photograph, many partners and the investor also came forward to exchange the business card with her, expressed to her admiration sentiment. "I appreciate her engineering background and her leadership temperament," said Miri, founder of the Happy Reading Club. "After the meeting, the rare legendary woman in the tech circle is surrounded by young friends who are starting a business, sharing her feelings about the mobile internet business, and hoping to magically detonate the domestic photo-delivery boom in the near future."