How to popularize website products from DHC Network Marketing

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Network marketing based on internet is a brand-new epoch-making marketing way, and it is an important tool for traditional economy to integrate into network economy. It shifts the marketing arena from offline to online, and the marketing approach has revolutionized. Some of the old marketing methods into the new concept, and new marketing methods are endless. Not only the traditional enterprises aimed at the online product sales market from the establishment of online sales platform or to join the Third-party E-commerce platform. E-Commerce Network marketing development is to small and medium-sized Web site development has brought infinite vitality. The downturn in the Internet advertising industry caused by the economic crisis has led to the fading out of the advertising Alliance, originally rely on network Alliance revenue for the main profit way of small and medium-sized websites become more and more difficult to do, combined from legal policy, search engine, users, competition and other reasons, many small and medium-sized websites have to transform to seek new development point. Thus, E-commerce has become more and more popular, more and more people to do the product category Web site, to seek the cooperation of offline enterprises, the establishment of network sales channels to sell products to obtain profits. How to carry out the network marketing, the promotion website manages the product to become these websites to ponder the question.

The promotion is actually one of the most difficult links in the website operation. It is easy to do a website well, it is difficult to popularize it. Especially want to promote the website to run the goods is even more difficult things. Only to let the target user understand their own products, and patronize your website to produce purchase desire can be regarded as a real promotion. If too much promotion or promotion of the way is not appropriate will be the opposite effect, users do not want to buy your products will be inconsistent with the plot. Like Firefox's promotional strategy in China, although achieved a very good effect but also produced a great side effect, Firefox did not realize the severity of the spread of Chinese spam website virus ads, its bundled in China, virus-type, joint-type, virus-type malicious promotion, although obtained a certain user groups, But most people now mention Firefox will still be associated with rogue software, Trojan virus. So the promotion of Firefox in China in the early stage is really a failure. Promotion is something that requires creativity and skill. Creativity and skill cannot come out of nowhere. Need webmaster Long-term thinking constantly practice innovation. Good ideas and skills also need to learn from the successful marketing model experience.

I read an article today called Network Marketing case classic: DHC Marketing. This article analyzes the unique success of the DHC Network marketing model, the whole article read the feeling there are many marketing experience webmaster can learn from. DHC We all know, is Japan's famous cosmetics brand. Its sales model can be called "Dell Mode" in cosmetics, like Dell, DHC also uses the direct-link model, using the network, telephone, directory for the main sales methods, products to consumers, faster, more assured, more thoughtful service, to better understand users need to get user trust. DHC Network Marketing characteristics can be summed up to four aspects: Membership system, multi-channel, strong supply chain, stereo transmission. Webmaster Network Admin5 triumphantly think Stationmaster can get the following experience inspiration from.

First, direct marketing channels as the main sales model

Many websites now sell their products like looking for online and offline agents, this sales model can expand the product sales channels for products to open the market. But this sales model is bound to increase investment, to bring a lot of inconvenience to users. Sales in the form of direct marketing, you can save the dealer fees and logistics costs, the money spent on other aspects of the site. In fact, the site itself is a sales platform, as long as the promotion of doing a good job, gather more users than to find Third-party distributors better cooperation effect. and can communicate directly with the user, more convenient product quality can get more assurance, better meet the needs of users, users trust. Of course, only to direct marketing, not to abandon other sales models, other sales models also need to use a lot of ancillary products direct.

Second, multi-channel sales to help products open the market

The site's products, whether direct and distribution channels are not limited to the site shopping mall-type purchase, you can more use of telephone, postal, Taobao shops, physical stores, the registration of Business mall sales model.

Third, seize the user's consumer psychology through the membership system to give users more and better feedback

Women who have used DHC know that DHC will regularly send free catalogues and magazines to their members, not only the first time they can learn the latest information about the product, but also the free trial outfit. Members of the website can also earn points by purchasing products, which are extremely rich when exchanging related items. This positive feedback user's membership system is to seize the user hope to get more benefits of the consumption of cheap psychology. Webmaster in the promotion of web products can also be through the membership system to the user some kind of in-kind feedback, to retain users a lot of help.

Four, the promotion way of the line under the combination of the promotion of three-dimensional

The importance of the promotion under the line believe that the majority of webmaster have been aware of, so the promotion must be line online under the combination. The promotion of three-dimensional can fully penetrate the user. From newspaper to TV, to body, bus stop, rubbish bins are good places to advertise. I remember that the author of a local site will be their own ads all dozen in the city's dustbin, this seemingly obscure way of promotion, received a huge effect.