How to promote the conversion rate of network to promote the profit of the website

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the current network promotion activities, there is a problem is every network to promote enterprises, websites, individuals, institutions need to be aware of and face. The internet is a huge carrier, unlike other media, he is a convenient marketing tool, we carry out a number of columns of promotional and marketing activities on this carrier. Most people know that the purpose of our network promotion is to better marketing, and marketing ownership is the product has a large number of continuous orders. So, we carry out the purpose of network promotion is to achieve a large number of orders and continuous. In short, it is the conversion rate of network promotion. The internet needs us to think more about how to use his future, rather than choose to buy and deliver.

There is a lot of this phenomenon: some sites are only hundreds of visitors a day, but in this hundreds of, dozens of of the clients are 100% of the target customers, and some sites have thousands of people visiting every day, but only a handful of thousands of people have the intention to buy, which can be said to be expensive and laborious without any effect. Improve the "network promotion conversion rate" is a more important than the network promotion, more difficult things. We should cooperate with the network to promote the flow of traffic on the site platform to do more to enable it to be able to turn the flow into a lucrative profit.

Innovative design of website structure

At present, many corporate websites still stay in the simple "Company introduction, product display, contact us, about Us" mode, this model gives users a sense of the same, and does not start from the user's point of view. In this mode of innovation, to increase the interest in the successful case of transfer, as well as enterprise qualification, promotional information, improve product characteristics of the description is not stuck on a simple display, can provide users with more information. It is best to do a simplified design when placing an order on a website.

Giving users a sense of security--perfecting the credit mechanism and security mechanism of the website

The investigation shows that the website record information, the management qualification display, the complete contact method, the authoritative network security attestation mark, the product Attestation proof information, can enhance the user to the website and the Enterprise Approbate degree. Only users feel safe under the premise, will further generate Business contacts, online purchase behavior.

Strength Display--Enrich website content

Rely on the network to promote the attraction of users click, user browsing site content is simply a product introduction, completely can not attract users to click the desire. Taobao has bought goods people know that a wealth of product information to enable customers to fully understand the product information, is conducive to improving the user's conversion rate. On the basis of product display and service display, we also need to add some company service Content, service qualification and other content of website.

Proactive-effective use of instant messaging tools

Data show that most of the visitors to the corporate web site are unable to interact and communicate online, and more than 98.5% of potential users will be lost. Just passively waiting for the visitor calls and the door, the enterprise can only seize 1.5% of the visitors. This shows that instant messaging tools, online customer service tool is an effective tool to improve the conversion rate of network marketing.

Word of mouth--use of Word-of-mouth to successfully transform

Word-of-mouth Marketing is very effective marketing skills, but many sites do not make full use of customer Word-of-mouth to network marketing. Customers will look at the use of related products before buying products, third party evaluation for them is very willing to accept. Because when users choose the right products or services, their psychology is confused, at this time on the site shows your customer case, customer evaluation, etc., so that users can read the third party after talking to both generate trust, but also to produce good psychological ideas.

The use of Word-of-mouth Marketing to guide the introduction of old customers is the Word-of-mouth marketing is very advantageous way. Old customers to introduce to their friends, friends to introduce to friends. Not only can give the site a very high click-through, this referral form is quite popular with new customers trust, can bring higher sales to the site.

The importance of network promotion conversion rate is that every one of them should pay attention to the promotion of network marketing. The higher the conversion rate, the higher the efficiency of your network promotion, and the more profitable you gain.

Author: indications

Original load: Program supermarket network http://www.cxcs.com.cn/

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