How to promote the enterprise network to make a big bargain

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Most enterprises in doing network promotion, often there are many misconceptions. Because enterprises are generally rich and strong, do the promotion of a Guiwan tens of thousands of are very normal things, and quick results. Especially for small and medium-sized enterprises, in the network to promote the above is the pursuit of rapid results.

In the promotion of the operation of the pursuit of quick results this is understandable, but we in the pursuit of rapid and should also pay more attention to long-term interests. And for small and medium-sized enterprises should be more so, because large enterprises have formed a strong brand awareness, this is not comparable to SMEs. Therefore, SMEs in the promotion of the pursuit of rapid operation, but also should pay attention to the cultivation of corporate brand.

and the rapid effect and brand-building, the two are not contradictory we can choose both ways to solve such problems. So how do you solve it? Song Congming that there are several points to be found:

Quick and easy way to promote

Quick effect is a lot of enterprises now the most important, but also many companies are doing things. That is through Alibaba, Baidu and the various sites on the ads, in order to quickly attract more interested customers. The biggest advantage of this approach is simple and effective, but the biggest drawback of this approach is the need to spend a lot of advertising costs, platform costs and so on. In particular, as competition becomes more and more intense, the cost of promotion is gradually increasing.

Especially for small businesses This is a very small cost, and through this way it is difficult to establish corporate brand awareness. In the market competition more and more fierce, products and services homogenization more and more serious today, brand awareness is the only long-term development of the company's important guarantee.

So how do we both pursue fast money and build our own brand awareness? This involves the 2nd we are going to talk about.

Low cost brand strategy

Enterprises in the promotion has cost a lot of money, so for enterprises, how to the lowest cost to build brand awareness is the most important. Song Smart There are two main strategies for Low-cost branding:

The first kind: soft Wen

Soft Wen is a network promotion has been said to be rotten things, the reason so many people are saying it then prove that this way is the most effective. Especially in the brand building, soft wen is undoubtedly the best choice. Through the release of some soft news, corporate culture, stories and successful cases, and so on, so that the brand of their own enterprises gradually in the hearts of the public. Moreover, the soft text and hard is the biggest difference is that the soft text can directly establish the trust between enterprises and consumers, this is hard to reach far.

Hard wide is directly to the product into the user's brain, and soft text is the pursuit of imperceptible.

The second kind of SEO strategy

After having contacted many corporate websites, Song Congming found that many corporate websites have a common misconception. That is, spending money on other people's websites with the overwhelming advertising, but ignoring the potential of their own sites. Even just take their own website to do a product display. This is a huge waste for the enterprise, with the machine gun as a stick.

Baidu bidding enterprises have a lot, but do not do SEO enterprises. This is because many companies have no patience, just the pursuit of fast. We can do Baidu bidding in order to do a good job of SEO optimization site, so when the site optimization to the home page can be considered to revoke the Baidu bid.

This can be done on the one hand to ensure that the company's Web site traffic, but also to enable enterprises to reduce the cost of marketing greatly. What about the company?

Therefore, the enterprise must pay attention to the strategy when doing the network promotion. It's not the wisest thing to spend a lot of money to get customers, but to think about how to get more customers at a lower cost, which is to make a lot of money!

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