How to promote The independent shop of the consumer

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Facing the Consumer-to-consumer platform many sellers, the competition is intense, how to stand out? In the face of naked price wars, people are struggling, how to make a way? Facing the shackles of Consumer-to-consumer open shop platform, how to let everything become more free? Facing the Consumer-to-consumer platform charging trend, where are you going? In the solution of these problems the vast number of network operators have reached a consensus------Consumer-to-consumer platform online shop will be with the business of independent online shop coexist, the two complementary. But in the face of the development bottleneck of the independent online shop------shop itself promotion, how to let this problem solve? So far there is no conclusive, very willing to share and explore with you.

The promotion of soft text

Soft Wen is for hard advertising, the reason is called Soft Wen's subtlety lies in a "soft" word, like cotton in the possession of needles, and not dew, grams of the enemy in the invisible. When you find that this is a soft article, you have been cold stare into the carefully designed "soft text ads" trap. What it pursues is a kind of breeze, the effect of the silent spread. As for the writing of soft text can be a matter of opinion, free play. Soft writing after the promotion is also the key, according to the survey using forum posts to promote the soft text is the best, can be published in such as Egou, such as buyers gathered forums or to have a certain impact of the industry Web site contributions.

Second, online promotion and the combination of offline promotion

Shop to promote a lot of network operators only pay attention to online promotion, while ignoring the special effectiveness of offline promotion. Online promotion of the target audience can be said to be unlimited, but the target audience but can not really feel the existence of your heart will inevitably have concerns, so it is necessary to line the two-pronged "sweep." For example, a selling game point card network business can be posters and other forms in the city of the major Internet cafes to promote, as an important complement to the online promotion.

Third, the joint promotion of commodities

With other categories of business shop (the target user is the same, but the products are different), the joint promotion can play a difference. Find complementary stores as much as possible. For example, photography books monopoly and digital camera store cooperation, digital consumer and home consumption Web site cooperation. On each other's pages hang on to each other's recommended products; For example, in this site to buy any one mobile phone plus 15 yuan to get a shopping network to provide a value of 180 yuan Philips Shaver. In addition, joint promotion can be one-way, that is, you can find a site to promote your products, and you do not have to go to their products. At the same time, if it is one-way, then the partner you are looking for the joint launch of the product must be its own commodity price higher than yours. The purpose of the joint promotion is to sell goods, spread word-of-mouth and attract attention (not traffic), only to achieve one of the objectives on it.

Iv. Gifts Activities

Gift activities and merchandise joint promotion a bit similar, but can cooperate with a wide range, not only with the Web site, but also with the WEB2.0 class, forum class, information and so on website cooperation, simple. Simple point is that we provide gifts to a website, a site can be a certain number of play rules to give gifts to users. This kind of way mainly is the broadcast brand degree, attracts the user registration, gathers the popularity, three goals best all must realize. Gifts and small pieces to provide the main, to be exquisite, to have the logo of the website.

V. Special PROMOTION

A particular brand of a product collection of a large number of articles, can be in their own information on the station to update about 10 daily, at the same time, can be in the election and news, TechWeb blog such as such a special blog. such as "How to buy Digital camera" blog. If it is from another site excerpts of the article, must change the head to change the face, the article to add their own website logo words, the article to repeat the need for emergent goods or brand name.

Vi. the use of Third-party information publishing platform

The third party platform of the net buys such as Egou, special offers Wang forum and so gathered a large number of consumer groups, in these forums to do some picture ads and sticky post ads will be very effective, in addition to the members of these platforms tailored preferential schemes and the platform released, will be able to produce photos of the harvest. Shunde Furniture Direct Marketing Network to make full use of these platforms, now has become a climate, their daily reception is very compact, can achieve this effect is visible their promotion has been very effective, the power of Third-party platforms can not be underestimated.

Vii. Agency Promotion

Agent promotion is one of the most effective ways to promote because of its effectiveness, the reality of this model is used by lawless elements, the United States its name Yue Network Marketing (interpersonal network Marketing) In fact, using this marketing model illegal pyramid scheme to cheat money, but now the MLM is so rampant, enough to show how powerful its function. If for our vast network of agents to use the promotion can attract the rolling wealth, but this kind of promotion needs the software to give the function to cooperate, but at present the domestic enterprise of the independent online shop vendors as if only a call shop system software has this function, many online shop system developers seem to ignore this most effective function.