How to promote the network in the intense competition of smart home industry

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The new concept of smart home products for some people are still relatively unfamiliar. In the major one or two-line City smart home industry has been gradually spread. On the internet also see everywhere about smart home ads. It may be said that the smart home in people's lives have not been popular, but on the internet has been very popular hype. So in view of the domestic industry competition is fierce, how to do a good job of network promotion? Below I mainly divided into three stages introduced.

First, for the brand planning:

The development of the domestic internet has been very mature, fresh events will be widely disseminated in an instant. For the smart home industry, we need to do is brand planning, how to attract the attention of users is the focus. Any industry is not a single, smart home industry is no exception, good brand packaging is the key. So how to do a good brand planning?

1. Put TV advertisement: Let the user passively receive, Advantage: coverage wide, disadvantage: not directional, very burning money, (belong to tyrants level promotion);

2. In the major portals ads: can be used to promote the network, the advantages: traffic is more directional, disadvantage: the lack of a wide range of display power;

3. Event Hype Promotion: Seize a special event, to seize the focus of the association to the smart home industry a product for speculation. Advantages: Free, coverage of a wide range of disadvantages: This event can not be asked, the need to observe the dynamic Internet and strong internet marketing thinking.

This kind of planning in 2010, Beijing heavy Rain, Durex is by virtue of this event released a microblog, the results do not convert 3000多万次, directly affect the billion Weibo users. Durex the brand effectively without spending a penny.

Second, brand infiltration:

What is brand penetration? Smart home industry is a new concept, when our products in the Internet has a certain brand effect, then our next job is to do brand penetration. How to do brand penetration?

1. Major Web Portal submissions:

Bulk submission of soft advertising operations, with the help of Third-party platform in the major portal sites such as: Sina, NetEase, Sohu, etc. in the corresponding plate, such as home, home appliances and other sections for soft paper contributions. Need to use a third party, have a special editor for you to write related types of articles, can be added to the company's products and the company's name, some sections can also leave links. The effect of this is to allow more targeted people to this smart home products brand more familiar, so that the brand more infiltration of hearts.

2. Forum Promotion:

BBS Forum is a platform to gather popularity, forum can be used for communication, self-expression, spit, etc. Forum is also a very good brand to do a platform. How to do brand promotion in the forum?

Hard advertising is certainly not good, soon be moderators delete posts or even be sealed ID. We can edit some of the share of soft text posts, the ads embedded can be, advertising to soft embodiment of natural. Can stay link to try to stay, can not stay also do not deliberately, do personality signature.

In Granville Guest network release tasks, such as pig nets, pig hidden a large number of post navy, just a dollar a paste will have a large number of people to help you post. Of course, the strength of the trial should also be good.

3. Register Classified information Platform:

In 58 with the city, net, the common People network registration, in these platforms must be released products advertising, to highlight the characteristics of smart home. These platforms are free, as long as the ads are not too much can be audited. So how do we find these platforms? Baidu can be a "classified information platform" casually have hundreds of similar platforms.

Third, the flow of access:

After the internet after a series of hype, it is necessary to the flow of good docking, conducive to the flow of resources to obtain. In addition to the brand awareness of the flow we can also use other channels to obtain traffic on the Internet.

1. Do SEM search engine promotion: We are common is Baidu bidding, this is a comparison of the burning of money to obtain traffic mode, for the intelligent Home Industry analysis, SEM search engine promotion is the smart home industry main access to traffic channels.

2. Do SEO promotion: SEO and sem difference is not just a letter, their two essential division is not the same, one is paid to promote, one is free promotion. At present in the domestic SEO promotion is also very not appreciated, many small and medium-sized enterprises are more emphasis on SEM. I personally think that the future smart home industry to use SEO promotion will be an effective and cost-effective way to promote.

3. Micro-letter, microblogging, blog, QQ, QQ Group and other major social platforms also need to pay attention to. The popularity of smartphone is more and more people favor mobile internet, two mobile phone application is also a big mainstream. Micro-Credit marketing will be intelligent home and even all walks of life an indispensable tool for network promotion.

Above is my personal for the intelligent Home Industry network to promote some views, as a small rookie SEO I am very willing to communicate with you and learn to grow together. This content from the royal wisdom of the Smart home http://www.hjzzzn.com/483.html, reproduced please keep this link, thank you!