How to promote your app for free

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As an industry person, often have new and friends asked, the company does not give the budget how to promote an app problem, now I based on some of their experience, write some of their own methods.

In fact, the Internet to promote the application of many articles, with those channels, how to promote all have, so if you are a proficient, this article you can ignore, this article is written to small white users.

First of all, you need to know your app, who is the user of your app? If your app user is female, then you need to find a woman in the place? Where are all the women? First, the online, women's Forum, the community, these places affirmation women more. You can list such websites, blogs, and all kinds of women in places. Frankly speaking, what is the promotion? is the sale of your products to tell those who need your products, or let those who need your products to see, so the first step is to promote positioning, positioning your user location, do some loss. The more accurate the positioning, the better the effect of the promotion.

Second, the product positioning is found, then the next is the method of promotion. A lot of ways to promote, soft wen Ah, activities Ah, channel Ah, what, down I say each method of excellent. As we all know, the channel is the most direct effect, some large channels on the volume is whizzing, but now is not the past, now the app is too much, has more than 1 million, but there are still so few channels, not even increase how much. So the wolf is much less meat, before looking for some big channels can be easy to recommend a bit of something, now not, after all, people also want to eat, and now tyrants company so much, other companies are in charge of the money, where there are you recommend, this is the current channel situation. But you are not saying, that does not need to channel, is not, the channel still wants on, after all, everybody is using. Now the situation is to get users more and more expensive, you do the promotional work is more and more fine. If you have no money, you should do your work fine, first of all a variety of channels to have your app, whether it is a forum, Wikipedia, micro-blog, video, audio and so on, all kinds of channels to pass information to have, but also to do a fine, in fact, many promotional methods are known, but the products are introduced are various, why? is Kung Fu. Product introduction all know to put, some product manager is a very silly, why? Product profile Write a very long very professional, you think users are the same as you do, in fact, mobile internet users 70% are small white, small white no time to see you write so long no use of things, people just want to see you this thing for him has no use. So don't look at the product introduction, very a graduate of the work of a person, you can more than 10 words to explain the product profile on the cow. Then, on the network you Baidu under your app name has, that your first step in place. Come down and start your second job. Write a soft paper? It is estimated that a lot of people will, but you write the soft text can not go out, now each media are soft wen audit is very strict, so to learn to hide, or to promote the article written as a boutique article, you are cattle, to really do not, you find a writer, please people eat some rice, help you polish, speechless, line and not far. So the soft text to write often, to write the number. Find a second step. What's the third step? Find a perimeter platform to promote. What is the outer platform? is independent of those common channels outside the platform, such as the most beautiful applications, new media, micro-credit public accounts, these independent personal media, is now a trend, many industry people see, let these people know that they will help you spread. In the third step, your app is basically a little famous, like a seed in the ground, began to sprout, but not flowering, the fourth step is to bloom.

How to bloom? Slow way, find a reporter to expose, look for the media person evaluation, this kind of relatively slow. But the whole time will bloom. What's the quick way? Event marketing. I have promoted a product, do event marketing, daily activation from 1000 daily growth to 10,000 per day, increased 10 times times, this is the benefits of marketing. So to this step, if there is no money, only slowly boil.

Finally, say the product, good promotion premise is a good product, what is a good product is this product you see his first eye, feel like. The function of the product, the interface is very simple, not complex, and have very useful place, the user prefers. Good products are the prerequisite for the promotion of success, if the product is too rubbish, you are no longer good, you can not put him out, so that the real good promotion staff, not to promote any products, but also can push a very fine products, he has a selective product, not passive promotion, so want to be a better promotion staff, To choose a good product to promote, do not promote the garbage products, it will disappoint your time.