How to provide high value content for users by digging deep into users ' needs

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

As we all know, with the Baidu algorithm to upgrade the user experience more and more by the vast number of SEO personnel are optimistic and attention, user experience generally performance in high-quality content must be to meet the needs of users, that is, in some respects can be for users to solve some questions or to help users get some knowledge. And only according to user needs to create content, is sincere for the user to solve the problem of embodiment, can really be the search engine attention. Below we through the analysis user search behavior and the custom, comes the ingenious excavation user demand, comes the ingenious creation quality content. The author will be from the following three levels and everyone to do a detailed sharing.

First, through the site's core keywords to organize the content of the site construction.

The author takes its own Lan Tanyu network as an example to illustrate, if the theme of the site is about Lan Tanyu such as Lan Tanyu identification, Lan Tanyu bracelets and so on, and the site also want to share this piece of experience and index, then we will dig how to let users understand jade bracelets, jade identification and so on. At this time we can go to the Baidu search box input Lan Tanyu, drop-down menu display Lan Tanyu bracelets and so on the long tail word, the Lantian jade bracelet on the demand is still more. Obviously, in the process of creating or building articles, the Lan Tanyu bracelet is the best choice for inner page construction and keyword layout.

Second, Baidu search engine search to determine the keyword search users of the type of demand and behavior analysis

We went to the Baidu search engine to search the Lantian Jade bracelet, shown in the front is the selection of Baidu, Baidu know the question and answer demand content, show Lan Tanyu bracelet price, Lan Tanyu bracelet identification, Lan Tanyu bracelets where to buy and so on. and Baidu search results on the first page of the content, that is, the words extended from the long tail words. So we can roughly determine, Lan Tanyu bracelet The word demand type, preferably with the above several long tail words for the appropriate expansion of the creation of high-quality articles on the OK, to solve the user needs of the article is the most persuasive and most valuable things, we must seriously to complete.

Third, according to the user search requirements mining has a high conversion rate of long tail words.

Here is to tell you to search the above several keywords, we can create the title of Lan Tanyu identification method, Lan Tanyu price, but the real sense of the site can bring orders and conversion rate of the word we want to deepen the creation of the article, mainly in the Lantian jade bracelet price and Lan Tanyu price of these words, Because the user searches these words about the price, dare not say 100%, at least 80 of the above is a purchase demand and desire, we can target the creation of a column or topic for the construction of the site, and the appropriate time for these columns to do outside the chain, to enhance the weight of the column page.

Finally, the author summed up, many seoer are reflected SEO bad, the reason is that the change of Baidu algorithm for the user experience more attention, followed by a lot of times even if a site has no rankings can bring how much traffic, this is why? I think that is not serious analysis and summary of the user's real search requirements is what? In time to know, but you really for these requirements of the long tail words and the chain of support? As a growing seoer, we should also learn to look at the long term, And the frequent mining user behavior data analysis is critical, SEO is actually just a process of website operation, to start in the operation of the website, how to improve the conversion rate through user behavior analysis, this is a quasi-seoer really to implement and practice things. Well today and you share to this side, this article by Lan Tanyu http://www.029lty.com original A5 webmaster Network, reproduced please retain the author copyright information, thank you for your cooperation.