How to retain the site's customers and promotional sites

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Many ways to find customers, but summed up only four words: "Advertising" and "relationship." "Advertising" is the premise of looking for customers, "relationship" is the basis for customers, and "service" is to strengthen the customer and expand the market key. Here first talk about the "advertising" method type:

First, the method of advertising

That is to find customers in the shipper, with letters, newspapers, television, books and other media in the production enterprises, and operating the location of the company ads, that is, for the prospective advertising, the general beginning of the month, the beginning of the early days of worship, letter advertising and newspaper advertising cross use can complement each other, the letter advertising target clear potential effect, and lack of permeability. For new businesses, where companies are hard to radiate, newspapers advertise the opposite. Letters to the place, the newspaper can see, customers need to just see your ads, so business easier to talk about, the circulation of newspapers and radiation than letters do not know how many times, but the shortcomings of the newspaper is easy to outdated, Easy to be thrown away, forgotten.

Second, reverse advertising law

That is, in the receiving party to find customers, with letters and newspapers and other media in the location of the demand-side enterprises advertising is the reverse advertising (backwards to find customers). The advantage of reverse advertising is that the demand-side market is far away, advertising competition is less, easy to be the impression of customers, when necessary will produce benefits.

Reverse advertising There is another advantage that no one else can do is to advertise the location of a dedicated line call, generally easy to use accent, nostalgia impress customers, talk into business, reverse advertising to find customers have an advantage is not to advance the freight, generally are goods to pay, this is not only save money and easy way to do it?

Iii. Directional Advertising Law

That is, the target of the choice of advertising objects, in terms of the industry generally choose heavy goods, large goods, such as steel, building materials, such as production enterprises. Machinery, machinery manufacturing and chemical manufacturing industry and other industries such as large shipments, high safety factor of goods sold not to fly, not easy to deformation or damage, and not easy to be caught in the rain. Another situation is known that a company sent to a place more goods, the regular non-stop to take the price and services, such as preferential way to put ads, the most must eventually return. How to find goods is how to find customers. Many ways to find customers, but summed up only four words: "Advertising" and "relationship."

"Advertising" is the premise of looking for customers, "relationship" is the basis for customers, and "service" is to strengthen the customer and expand the market key. Here first talk about the "advertising" method type:

Iv. Radiation Advertising Law

Generally refers to the use of books, newspapers and other media ads. This kind of advertisement, the radiant surface is wide, the aging is long, but the cost is high, easy to confuse, difficult to do outstanding and cause the customer to attach importance to, thus relative influence the advertisement effect.

V. Facsimile Advertising Law

That is, the company's information (such as licenses, documents, price lists) are destined to the enterprise or company. First preach the text, after the telephone conversation, if there is intention to visit. This is a very high probability of business. The advantage of facsimile advertising law is that the choice is flexible, easy to operate, inexpensive, and cheaper than letters.

Vi. Bait Law

That is, the driver to provide the customer's telephone, the driver's name and contact the customer, do one or two times after the business will be public identity, and finally let customers admit that you accept you, so that the original driver's customers become your customers.

Vii. Panqin Method:

The previous mentioned relationship law, to find friends, folks, classmates, comrades to introduce the relationship, or visit, apply to the ceremony or telephone exchange contact. In short, through the relationship to find customers to pay attention to a "love" word, pay attention to human decency, and the establishment of friendship is very important.

Eight, the lighting method:

That is, the use of other people held a press conference, investment will, fund-raising and the media to do a good job, borrow name, borrow other people's light to broaden their visibility so that neither spend money and played an advertising role, it may produce realistic or potential benefits to get customers.

Ix. Sneak Law

Bingshu said, "concerned, sneak", on the table to talk about business, talk about work, talk about working, behind the door to visit the ritual. This method is more sophisticated, but it is more ideal to meet the sophisticated people, especially those on business trips and businesses.

Ten, borrow chicken egg-laying method

That is, the use of old customers to introduce a peer or sourcing relationship, so from a change of two, two to four, like a peanut pull a string, this method is the most affordable, most effective.

Xi. Horizontal Contact Law

That is, with the peer between the continuous delivery of letter advertising or the publication of freight media advertising. By telephone or door-to-door to negotiate, this law is to do the experience of dedicated line, is also the only way to do a good job, and constantly expand their peers in the popularity and credibility, there is no business to do, this law is to borrow the power of others into their own strength, is to find a shortcut magic weapon, but also a novice to learn the method, the only way, will be a classic.

12. Hong method

That is, long-distance and peer contact, close proximity, direct plug enterprise companies. Any freight company is useful when the car is difficult, if you close to the car park, but also familiar with the source, then you will be able to do other people's company can not do, bad business. Close to face-to-face business, if you give people a stable, breezy, and understand the professional good impression, then you have a successful half. Because other people in the delivery of your hair, you must judge you this is not reliable. And who is willing to do business with those who boast, behave frivolous, glib?

13, the consolidation of customer law

1, is the price to be low, the service is good, the speed is fast, moreover can guarantee the security.

2, must be human-oriented, strengthen the emotional communication with the parties, not only pay attention to human feelings, but also give benefits, etiquette see human feelings, the interests are fundamental, both of them, complement each other, only so that customers can stabilize, will not be lost. Both human and service are important and cannot be biased. No affirmation of work, no premise and basis for human relationship. Lack of human feelings and interests, it is contrary to the secular and tidal currents, others also ridiculed you "do not understand the world of the world" it? Work and human feelings like two legs, car two wheels, lack of one can not go, can not advance.

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