How to seize the "first thoughts" of others

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"Knowledge explosion" "Information explosion" Everyone is saying, is a cliché. In such an era, it is not easy to attract the attention of the marketing audience, especially on the Internet. The Internet is a marketing medium that everyone can use, everyone can publish their content on the Internet, for their own business interests drum up, creating a human unprecedented "world datong" information equality environment. In the past, a person wanted to own a copy of the media, such as television, radio, newspapers and so on, and do not say that the issue of policy and law, just invest in a piece of no one dares to move the idea! Now, however, everyone can do it by publishing electronic publications online and creating a media website.   The so-called "things to dilute", everyone can do the media, then this media is worthless.





100,000 people on the Internet may have 100,000 sites, there are 100,000 media, 100,000 online marketing base, millions of people on the Internet may have million sites, there are millions of media, million online marketing base! Is it easy to get the attention of a particular audience in a vast array of websites?   Therefore, in the new virtual competition environment, there is the preemption of the audience "the first idea" (Top-of-mind Awareness) such a marketing strategy.





's so-called "primary idea" refers to the subconscious response to a particular brand in the eyes of the audience (potential consumers) when a demand arises. Businesses seize the audience's "first idea" is to make its name, address (url), business at all times become the audience in the production of related consumer demand when the subconscious. It is self-evident that the meaning of having someone else's "primary idea".   Because modern people do not have the time or the desire to study all the related products before they go shopping, most of us usually just call the "first idea" merchant.





This also warrants the fact that the Battle of marketing is a battle of consciousness (attention), not of the product. In fact, marketing is about the knowledge and skills of consciousness. This means that you don't have to be the "best" company to offer the best business at the most favorable price, as long as someone else is willing to buy your "account", you are the best! The market should be the only criterion for determining the success of a firm. In business, it is the hard truth to sell something. In the same way, if you're looking for a job, if you can get the HR Director to believe that you're the best person, you win. If you are courting, the other side chose you rather than your rival, no matter how good the rival rivals, can only be your defeated.   ---this is the value of "marketing".





words return to the story, then say "first idea". If you successfully imply to the marketing audience that you are the "best" (without clearly speaking, hinting), people often leave you as the "best" subconscious, so you win over your competitors.   In this sense, the "first idea" marketing strategy is to win the potential customer idea rather than money strategy.





along this line of thinking to win the audience (lead) "First idea" skills, you can write a book. Here we only say "March first step": Image packaging, if it refers to the operation, there is a fashionable word "ci" (corporate image). If a company produces a product, designed to two different image packaging. The quality, quantity and price of the two are exactly the same, which one would you choose? You'll find that packaging feels "more valuable" than natural selection.   This "more valuable" feeling comes from the design of loud names, product warranties, price concessions, additional features, and so on.





First name.





image is the first name. Look at your business, website, product name can naturally reflect the value you create accordingly?   The reality is that most businesses do not meet this requirement, the potential customer is difficult to leave an impression, many firms like to use inexplicable foreign name Chinese or abbreviation, seems to mean to open the psychological distance with others.





Take a look at an example. A newly-founded investment company is called "North Machine (investment name) investment" or "Financial Wisdom investment" good? And which of the "BJ Broker" and "Lixin broker" are more attractive? A loud name is particularly important if you want to preempt the "first thoughts" of others.   If your name does not tell someone exactly who you are and what your strengths are, it is recommended that you change it.




The name of the
website should be the same. In front of said, search engine out of the results of hundreds of pages, modern people do not have time to study. If someone has a general impression of a website in their head, in most cases they will try to hit the firm directly. If your domain name is good, can express the nature and advantage of your business better, the success probability of others visiting is very high.   How to get a loud domain name, "Archie Marketing" has a special article on, if interested in suggestions to check.





again look at the tag sentence.





to your business, domain name, product add a loud tag sentence, for preemption "first idea", is also a very effective means. Use well, can achieve better than brand name itself better publicity effect.   The so-called tag sentence is a short sentence which is used to generalize, practice, synthesize or supplement your business, market positioning or business concept, and is intended to preempt the "primary idea" of the direct appeal.





said that "the Chinese drink their own cola" "Good luck, satisfaction," "technology, people-oriented" "Let us do better", presumably you can immediately associate these phrases symbolize the enterprise and products. Whether it is a large multinational enterprise group, or small and medium-sized enterprises, tag sentences can become a marketing tool. For small and medium-sized enterprises, because of the limited budget for marketing and advertising, the use of tagged sentences can often achieve a surprise effect.   This example is not to be lifted, you just have to pay attention to, there must be such a good example around.





strictly speaking, the goal of image packaging is not to let the audience feel more "good" than others, but will be the audience in the minds of "suspicious" into "certain ease." It is worth noting that on the Internet, because of the lack of face-to-face communication, and traditional marketing means compared to the lack of emotional factors, but also a lot of psychological obstacles to overcome. Then, your image packaging should make up for this shortcoming, through the name, mark sentence and other means, to express the corresponding emotional appeal.





should say that the "first idea" marketing strategy is surprisingly simple. But it is also quite effective.  You may find it meaningless or even silly, but there are a lot of people who are relying on the "first idea", by the image of the packaging, will have no place in the company or product into a cash cow, this myth in the stock market more and more, you can ignore?