How to start from scratch and plan potential sites

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The number of websites is on the increase every day, although this year CN domain name has been priced, but the previous low price "1 Yuan" CN domain Name policy has made the owners have a large number of "garbage" domain name, if each domain name is to do a station, it is quite a waste of energy (other than to do the garbage station)

Believe that most of the webmaster and I have a lot of web sites, which have a large part of the lack of core and characteristics of the East a hammer West a stick, obviously not so formal, it is difficult to retain users. The reason lies in the lack of careful planning before the station, just a hot head to make a stand, did not do a good job of the site's overall planning. Here we will discuss the site planning.

Website Requirement Analysis

Do stand to do a good job in the early stage of the needs analysis, especially you want to bring money to the station, believe that most of the webmaster to do the station's original intention is to make money from it, the best way is to see a number of successful web site cases, from the imitation began to see their content, theme, choose a good development direction, this is very important, Can be said to be a site built on the basis, so do not ignore this point, many of the site is at this point did not do the heat, so in the future of the development of the site in the months do not have confidence. This includes a lot of content. The specific main:

1. Preliminary market research

2, to determine the overall structure of the website

3, determine the content of the website theme

4, select the site of the audience groups, for an age to analyze audiences

5, to determine the Web site art style, a good user experience, but also for the Web site culture to do the basis.

6. Organize the content frame of the site

Second, start production site

After doing a few work in the front, you can do the station, do the station process should also pay attention to the following aspects,

1, highlight the key information, placed in the eye-catching position, so that the entire site space sorting appropriate, a site is very important is the title, the title is like a road sign, people on your site to stroll around, all rely on it to point the way.

2, your Web page should be easy to understand, so "fool" type of browsing is very important, I come to see your station can easily find the content I want to find, do not make the site too complex, so that people come in and find the road where, to the end of a direct closure.

3, the smaller the page the better, as far as possible to streamline the optimization, especially the homepage, if a site page of the main body within 10 seconds, visitors will soon lose interest in the station. Of course, there are exceptions, such as the content is too wonderful, others do not go. Again, like the visual arts site, can not be fast for the only design criteria.

4, do your site navigation, to clear, easy to find, site navigation has two functions: one is to guide the browser to browse, and then one is to your keyword optimization, navigation can highlight the main content of the site, your site will be the most concentrated, most can express the main content of the word to carry out navigation design.

5, do a good link, all the hyperlinks to the reader clearly and unambiguously identified, all the navigation characteristics of the settings, such as image buttons, must have a clear logo, so that people can see clearly, do not patronize the lively visual effects, and let others do not know the east and west. The color of the link text is best used by conventional: inaccessible, blue, clicked, purple or maroon. If you must be unique, the text of the link will want to be in what way to highlight, such as bold, add font size, both sides of the vertical mark, or a few people use.

Third, the website's Operation promotion

How to let users know their site, you let users how to find you, is the immediate problem. Everyone knows the importance of this problem, but for those webmaster novice, the concept of their brain is mostly: with the site, natural someone to. Do not blame them, businessmen cheat propaganda too successful, they do not know, there are countless web sites are no people, no people. Therefore, after we make a good website, the promotion of the later publicity work can not be ignored, the main from the following several aspects to promote.

1, and other sites to exchange links, this is an early promotion of a more effective way. Link quality must be high, otherwise the site PR difficult to upgrade, the so-called high is the exchange of the chain to accept the high degree of popularity, using Google's standards to measure is the site PR and Alexa rankings, as well as the site's external chain is also high quality, Perhaps early to find PR high or Alexa ranked high station to do links is not easy, but as long as the content of your site can attract people, many people will do with you. Incidentally, you can buy a link in the bbs.admin5.com link, the site is still helpful, and relatively safe.

2, use the blog to lead the flow, because the content of the blog is original content, so the search engine on the weight of the blog is relatively high, in the major portal sites to update the content of the blog when adding your site links, search engine spiders will follow the link to your station, and your content update block, original more words, Search engine is very willing to include your content, www.333fzl.cn is a good example, the basic search engine every day to patronize a few times, the rate can reach more than 80%.

3, most of the traffic is from the search engine, so we are the first to do on the search engine optimization, this is what we often heard of SEO technology. Mainly to the website page, the article carries on the optimization of the keyword, more popular keywords, just start do not do, first do some long tail keyword optimization, I see A5 forum to see such an article, is the "Tudou" this keyword to do optimization, because this hot word competition is too fierce, So we can first choose some "Tudou movie" This kind of keyword to do. There is the keyword density, to control the density of keywords, so you have to do the key in this page will not appear in the frequency of more than 5%-10%. Otherwise the search engine will think it is in the key words walls, will think is cheating and punish the site, it is not worth the candle.

4, there is not rely on search engines to do the site, and rely on popularity and content to attract people. This is a site to achieve the realm of late, this is necessary to do a good job offline promotion, especially the local industry website or classified information site. Online promotion is especially important because the site is making money for local consumers and doing a lot of good to their influence,

5, this is the most difficult to do, but also the most important point, that is, "insist", do the website of your insistence, the winner is king.