How to turn a site visitor into a customer

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The site has been built, the most important task of course is to attract visitors, so that more people to visit. However, few people seek to find out how many of these visitors have become your customers.

Data indicate that more than 50% of visitors stay on the site for no more than 10 seconds. These visitors may have accidentally ordered a link in, but found that the site content is not their own needs, or just entered the site on the 211.html "> Feel no interest, and hurried away."

There is little chance that these skimming visitors will become your customers. If you want to make the site visitors into your customers, the most important point is to let visitors stay longer, even if only a second, will increase the chance of cooperation.

1. Provide information of interest to visitors to the website

To know which visitors are interested in information, in the Web site planning, we must do a "customer demand analysis" work, analysis of the visitors concerned about the content, such as export-oriented enterprises, customers are more concerned about the enterprise's certification information, factory production strength, delivery guarantee. and consumer goods enterprises, customers are more concerned about the characteristics of products, customer service assurance, sales outlets and so on. The information provided by the site varies from location to customer.

2. Provide a friendly and comfortable interface

Keep this in mind: it's much easier to turn off the site than to open it. The opening speed of the website, page design, color collocation, layout layout ... A slight irregularity in every detail can cause the user to leave. If you want to keep your visitors, be careful to take care of the customer experience, do not think that visitors will repeatedly visit, a bad website experience, it is difficult to allow visitors two times to visit.

3. Provide convenient communication with visitors

Provide a clear way of communication, such as telephone, email, online message, etc., can increase the determination of the cooperation of visitors. As long as the visitors offer advice, it is a big step towards cooperation.

However, some enterprises in order to increase the exchange with visitors, installed online customer service system, visitors to open the Web page, pop-up Customer Service dialog box, closely follow the visitors mouse movement. The intention is good, but lets the visitor have to be monitored the discomfort feeling. It's like when you go to the store and the salesperson is behind you, it's easy to scare the visitors away, and the results backfire.

In a word, the business of the Enterprise website, not only to consider how to attract visitors, improve the number of visits to the site, but also consider how to retain visitors, visitors to the site into customers, really do "have sales force" of the site