How to turn holiday promotion into PR promotion

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Near the mid-Autumn Festival, many enterprises and businesses have come up with discounts, buy a send a and so familiar promotional measures to meet the expected peak sales during the festival. The use of festivals to promote the company is one of the most famous marketing tools, and the actual effect is better than other methods of sales. But at the same time, the shortcomings of the festival promotions are also exposed, lack of marketing coherence and strategic, there is no long-term effective marketing theme, mostly for promotion and promotion.

David that every advertisement is a long-term investment in the brand. Similarly, each time the promotion is also the enterprise displays the brand and the product the perfect opportunity, therefore has the strategy to put the holiday promotion into the brand management to the enterprise undoubtedly is a very good brand construction. Simple promotion is only short-term sales volume, while the festival is to promote the effective use of holiday traffic, but there is little correlation with the brand.

For example, electronic digital products, in the national Day during the "Welcome National day, XX electrical full price" slogan, indeed, Half-price words can attract a lot of consumers eyes, but if there is another brand next to the price concessions? If you also follow the price reduction, it becomes a vicious competition, but do not reduce prices, this promotion is meaningless. And during the festive period of similar discounts too much, after the national day, who still remember which brand has been in the national day during the promotion?

Enterprises in the development of promotional plans must be aware that the holiday is only a link in the enterprise promotion of a tool, this tool is to serve the brand itself, can not promote promotional and promotional, and try to downplay the characteristics of the festival, converted into brand characteristics. For example, a clothing brand in the national day period to carry out new and old member preferential promotion, it needs to strengthen the activity itself, rather than national day, and ultimately to achieve consumer remember the purpose of this activity. And this activity is not limited to the national Day, Ching Ming, Labor, Dragon Boat Festival and so on can be carried out, because it is under a theme of activities. The theme of promotional activities, each time will deepen the activity and brand exposure, enhance consumer identity.

Turning holiday Promotions into PR promotion strategies can also create another brand in the company, such as CCTV's 315 party. Using PR promotion strategy to carry out promotional activities can maximize the use of limited resources, imagine a business if you want to prepare for seasonal promotions, holiday promotions, anniversary promotions, new stores to promote a series of promotional activities, have to have different visual recognition, different promotional methods, and even different staff of the high cost can be imagined. The theme of the promotion can reuse a lot of resources, and through a number of exhibitions to deepen the impression of consumers on promotional activities.

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