How to use video to promote a website

China's current marketing market, the leading position of television is still not shaken. However, television as a video media has two major limitations that are difficult to eliminate, first, the audience can only be one-way reception of television information, it is difficult to participate in depth; second, television has a certain seriousness and taste, the audience is difficult to follow their preferences to create content, so the TV advertising value, but the interactive marketing value is small. But the network video can break through these limits, thus bring the new platform of the interactive marketing, and with the development of the Internet and the rise of the video website, video marketing also more and more be valued by many brand enterprises, become the tool that uses in the network marketing.

As the internet has become an integral part of many people's lives, video marketing has risen to a new level. Various means and techniques abound. Even Bill Gates predicted in the 9374.html > World Economic Forum that the internet would "bounce" the status of television in five years. This is partly a sign of the momentum of Internet video.

First, Internet users to create their own strategies.

The creativity of Chinese netizens is infinite, and in the video website, netizens are no longer passively receive each kind of information, but can make the short film, and like to upload and share with others. In addition to browsing and uploading, netizens can also post comments on a video and give it a rating. Therefore, enterprises can completely put the advertising film, and some of the elements of the brand, new products, etc. put on the video platform to attract the participation of netizens, such as the collection of video clips to netizens, some new products to evaluate, etc., so that not only can give users the opportunity to have income, but also a very good publicity opportunities.

Second, virus marketing strategy.

Netizens see some classic, interesting, easy video is always willing to take the initiative to spread, through the audience to actively and spontaneously disseminate corporate brand information, video will take the enterprise information like a virus spread on the internet. The key to viral marketing is that businesses need to have good, valuable video content, and then find some susceptible people or opinion leaders to help spread it.

Third, the event marketing strategy.

Event Marketing has always been a hot spot for offline activities, many domestic brands have relied on event marketing to achieve success, in fact, planning influential events, the preparation of an interesting story, the incident into a video, is also a very good way, and the event content of the video is more easily disseminated by netizens, Putting event marketing ideas into video marketing will open up new marketing value.

Finally, we should integrate communication strategies.

Because each user's media and internet contact behavior is different, this makes a single video transmission difficult to have good results. Therefore, video marketing first need to open up the company's website, attract the attention of Target customers, second, should also with the mainstream portals, video sites to enhance the impact of video, and, for the Internet users, offline activities and offline participation is also an important part, so through the Internet video Marketing, The integration of offline activities, offline media, etc. to carry out brand communication, will be more effective.

Now the video site is really very hot, take me to the basic everyday go to Youku, potatoes, YouTube, to see the news or fun things, so since the video site so popular, we are on these sites to promote their own site must be good, research for a few days, finally research through, Success from the major video site to get about 1000 IP, the following I will write out the trick to share!

One: Video comment get traffic

Video site videos are available to comment on, and the current mainstream of large video site review rules are the same: (are the most recent comments will be ranked first in the top position), we just keep in the top of the video to comment, we can always occupy the comment area first position, so as to obtain traffic. Now the people watching the video, have been accustomed to by the way to look at the comments, see the video comments good, if a lot of people this video must be very hot, then see more people, so we can easily use the popular video commentary function to obtain traffic.

Specific method: In the video site to find the largest number of clicks Video, basically the first page of video clicks are very large, a lot of video sites and charts can also help us know which video traffic is large, we use a roaming browser to open multiple videos at the same time, alternately switch to constantly comment, of course, the comments should contain our ads, URL, or soft text. If you can't write soft text too long, too long words other people do not like to look down, to do dapper, can attract people on it, I tested two hours, probably acquired about 800IP, I tested this two hours because it is the first Test without experience, many places do not good enough, I think if the various links are optimized, one hours to get 1000IP should be no problem. Among them, the comments in the advertising language is the most critical place, too direct will be deleted, too tactful and will lose the temptation, so we have to constantly test to find the most appropriate advertising language in order to maximize access to traffic. My station beautiful network is such promotion, really very effective, at least PV more than one times the least.

This method can actually go to the Granville platform to find someone to do the software, software to achieve automatic review, or semi-automatic comments, only need to manually fill in the verification code can be, do not need us to continue to turn on the video switch send comments. This can increase the efficiency dozens of times times.

Two. Reprint foreign video to get stray

This method waits for the test, I first said the thought, first goes to the foreign video website, for instance YouTube downloads the most popular video, is also looks for the highest clicks those, does not understand English does not matter, can install a Google Toolbar on the computer, When you open the Web site, click on the Google Toolbar translation on it, or use this tool http://translate.google.cn/direct input to translate the URL can also.

After the video has been downloaded, use the video editing software to add our own URLs, or ads, to the video web site in China. Because these videos are very hot, so the number of clicks will be very high, there are many even on the homepage of the video site, the first page of the video a day a hundred thousand of of the browsing volume is very normal.

Since we have already added our own URLs to these videos, there will certainly be a lot of people who see this URL and come to our site later. 100 people watching video have a website that can come to us is enough. Hundreds of thousands of people a day to watch our video, you calculate how much traffic we can get.

Domestic large-scale video website Daquan http://www.hao123.com/wangmei.htm

Video editing software sina download http://tech.sina.com.cn/down/softpub/v/

Video editing software Thunder download

Http://www.gougou.com/search?search=%E8%A7%86%E9%A2%91%E7%BC%96%E8%BE%91&id=1

If our video can be the first page flow must not worry about, but most of the video is not on the home page, because there are too many good video, home is so big a place.

How to get a higher view of the video on the home page?

Make full use of the title and tags, study the current network of popular keywords, try to include these keywords in our video title or tag. Do everything possible to get involved with these big search words. The title and label inside as much as possible to add keywords, the greatest degree of users in the video site search These hot words when you can see our video.

Hot keyword can refer to Baidu http://top.baidu.com/.

This article by the www.azav.cn webmaster feeds!