How to use wildcard characters rationally in bidding promotion

When it comes to writing ideas, if the use of wildcard characters is appropriate, will bring an unexpected effect on the creative, can improve the quality of the keyword, at the same time according to the different display position, and presents a different appropriate text, enough to attract customers attention, then in Baidu bidding account optimization, how to use wildcards? The following small head bidding software small edit bring everyone to understand.
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Baidu bidding account optimization: How to use the wildcard in the creative? When using wildcard characters, please be aware of:

One, the use of wildcard symbol is "{Default keyword}", where the "default keyword" Word can be replaced with any of your existing keywords. You can also fill in "{}", such as {flowers}, the most commonly used search term or the best translation effect keyword.

Second, please ensure that the replacement of the "Default keyword", the creative statement fluent, logical, so as to attract netizens attention.

Therefore, Baidu bidding account optimization, only the meaning of similar, the structure of the same keyword into the same promotion unit, the wildcard effect to play best.

Third, the use of wildcard characters do not affect the creative character length calculation method, the system will trigger the keyword to replace the wildcard character statistics.

四、一条 ideas can be inserted into multiple wildcard characters. The use of wildcard characters to get 1-3 times the best, such as excessive use, may lead to creativity can not clearly convey information to netizens, reduce creative attraction.

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