How to use long tail words to build efficient website

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Non-target keywords on the site but also can bring the search flow of keywords, called long tail keywords.

A good marketing site long tail word flow can occupy more than 80% of the overall flow of the site, and we through the relevant reports to see Alibaba current long tail word flow has accounted for more than 90% of the total flow, coupled with the increase in the number of sites in recent two years and the portal in the search engine high weight, The website wants to obtain more traffic to need to dig deeply and rationally optimize the long tail word. Get the long tail word flow mainly through the following two steps:

Digging long Tail words

Through the opening we have already understood what is the long tail word, and how to excavate the long tail word? Here is a simple example, such as the keyword "NBA", we use the Keyword Index query tool to view the word NBA (address: Http://www.zhncom.com/zhishu?kw=nba 747.html "> Search index for: between 250,000-250,000, this is a huge flow of words, and we look at the search results page of the first two or three pages are basically the portal and some authoritative website monopoly, even through a lot of effort to the word to do the 45th page will not have much traffic.

Then we search the word "NBA" through the relevant keyword tools and get 50 key words about the NBA. These 50 related keywords are called "NBA" long tail words. For example, "NBA Live" the word index user attention is also more than 30,000, through the search results page clearly see a lot of personal sites appear in the home page. In depth digging down, through the search "NBA Live" related search and can get 50 search terms, and then see "NBA video Live" even more than 10,000 of the user's attention. Through this method of digging down the loop, will get more traffic good competition is very low keywords.

Second, the optimization of long tail words

We've dug up a lot of long tail words related to our site's theme in the first step, and then how to optimize the long tail word. For the traffic considerable long tail words, we can do the topic of the method to get a higher ranking of the search rankings, for ordinary long tail words can be a simple content page can get a good ranking. Many people will ask how content pages get good rankings. Content pages are relatively low in weight, and we can use a little trick to increase the weight of content pages. For example, we can in the site's higher weight hotspot area on the top left corner of the site or the top right corner of the page to add a key to the content of the anchor chain to guide the past, this is not only conducive to the content of the rapid collection also facilitate the search rankings to improve. If you have more sites in your hand, it will be better to have some links in the past for that content through other sites.