How to use the hot topic to promote the Enterprise soft article

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With the advent of the Internet era, after several years of development also triggered a lot of internet products, and through the network of product marketing has gradually replaced the traditional method of sales, these years network sales methods more and more, different methods bring different effects. Now more and more enterprises began to pay attention to soft marketing, that soft marketing as a new way of network marketing, how to use soft text to promote their own brand?

Soft Wen has a variety of forms, where the electric business media recommend the use of hot topics for soft marketing, which is the main content of this article to write.

Enterprise brand Promotion How to use the hot topic to carry on the soft article promotion, the soft article marketing should start from the people interesting topic, then unifies oneself to promote the brand or the website, this writes out the soft talent may have the better attraction! But many small and medium-sized enterprises do not know how to use these hot news, but some use the opposite side , the following summary of the hot events to carry out the soft Wen marketing Method!

One: Write the title of the soft text about the hot event

The importance of soft text title in soft marketing is self-evident, In here the electric business Media www.ecmedia.com.cn not ask everybody to do the title party, but the right and attractive title is undoubtedly to add points to the soft text, for the soft article marketing, the soft text of the title must be hot event and soft title combination, so as to ensure that their brand get attention, but also to let others Through these hot events have to continue to watch the momentum!

Second: to comment on the hot events and then cleverly put the advertising information into

In the soft Wen marketing, for the occurrence of hot spots must be summed up, to make a brief point of view, perhaps this view will arouse the attention of many readers, they may disagree with your point of view, perhaps agree with your point of view, resulting in two aspects of the argument, if you can achieve this effect, nature is a pretty good soft text , of course, after analyzing the conclusion of hot events must be derived from this conclusion to you need to promote the soft text, fully integrated information resources important link. But we have seen most of the soft text ads, to seek great perfection, there is a most important information submerged in the "novel" feeling, but not worth the candle. This can play the role of promotion!

Third: Through the hot event to soft wen marketing don't forget SEO optimization

Many people think of hot event to do soft marketing, but just to promote their products, but ignored the site's SEO optimization, may be a lot of people think that hot events and their own site keyword may not have any relationship, but as long as through reasonable logical reasoning, So that these hot spots can be effective and their site's keywords on the top, whether it is from the beginning of the article, or at the end, as long as the site with a reasonable keyword, coupled with a reasonable keyword anchor text, then its SEO optimization will have a great effect on the promotion, but also will not affect the effect of the marketing of soft wen!

Four: Through the hot event should learn how to release the soft text

Usually when the soft text is released, it must be done from a number of different media, can not be a day just in one of the sites, which is not conducive to the optimization of the site, but also not conducive to the promotion of soft reading crowd, but not conducive to soft text coverage, usually a soft article can be published in five to six different platforms better, In addition, soft Wen weekly at least to publish an article, if in order to do SEO optimization, then the soft text is the best daily hair! Although the cost is relatively high, but compared to do Baidu promotion, the effect is not only good, and more conducive to SEO optimization, not like after the Baidu promotion, once stop bidding rankings, The site will fall into the abyss!

Soft marketing approach to hot events It doesn't look very esoteric, but the real can do so the enterprise or stationmaster is very few, because they have a common flaw, that is hope soft marketing can suddenly as the night, Thousand tree million tree pear open that effect, and in fact, soft marketing is also a long-term adherence to the process, As long as you can adhere to a year, two years, then no matter from your website or products, or corporate brand to create will appear qualitative changes!

Some companies are not noticeable in themselves, but the events that occur are newsworthy. For example, a small business in the depths of the interior has suddenly been merged by a multinational company, because the media's focus on multinationals has made the small firm more concerned. In the microwave oven industry, Grans is in a monopolistic position, it can achieve the industry's lowest price of similar products, but the original has never been involved in the industry of the United States suddenly entered the industry, and the price set to lower than the Grans, which immediately become a news.

Also such as Suning, Gome frequent price war, as well as the VCD industry standards of contention, are also large news events. When this kind of event occurs, the enterprise should timely contact with the media, by the media, the enterprise to tell the public.

Electric Business Media www.ecmedia.com.cn that enterprises use hot topics to promote soft text is the current brand marketing promotion of the most effective way to promote. Do a good job of soft text promotion, so that your enterprise information cloth all over the world. &NBSP