How traditional enterprises effectively seize the commanding heights of Internet marketing from scratch

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

In the blink of an eye, China's internet users have broken the 400 million mark, and China has become the world's largest number of internet users. Industry insiders predict that the number of Chinese netizens will double to 800 million in the next 5 years, when the number of Chinese netizens will likely hold up half the world's internet users. Thus, the popularization of the internet in China has shown an uncontrollable trend, which also provides the most solid foundation for the rapid development of the Internet industry, creating a number of internet giant companies in a short span of ten years, so that Chinese Internet companies have once become the star of Nasdaq.

As a traditional enterprise, more and more enterprises have started to use the Internet as their product marketing an important platform, and achieved good marketing results. Of course, there are many enterprises have not given enough attention to internet marketing, in the traditional channels to achieve the enterprise sales target, the delay has not begun to put the network marketing into the enterprise's strategic development planning. Of course, there are many reasons, one of the most important is that enterprises lack of expertise in the Internet, but also do not want to expand the cost of human resources, the consequences of this is either to abandon the Internet, an open, Low-cost marketing platform, or is to outsource this business, To give control to others and pay dearly for it.

On how to effectively seize the commanding heights of Internet marketing from the traditional enterprises, I combined my experience and experiences in the work to write down the following words, I hope to play a role in the promotion of the Internet marketing has just been involved in the traditional enterprises to clarify the idea.

First, today's corporate web site has been very popular, with the cost of the establishment of the lower, it seems to have become a necessary enterprise, but most of them are in idle state, has not been excavated by the enterprise its due value. Here I take the corporate web site as the first step to open Internet Marketing: First, the enterprise site before the construction needs to take into account its future in the Internet marketing plays an important role.

First, the Web page design does not need to be so luxurious but must be concise atmosphere, because it is an enterprise on the Internet on the platform of the façade, usually to visitors leave the first impression of the enterprise. The content and the function aspect needs to be reasonable arranges and the customization according to own need.

The website constructs well, many enterprises think that everything is all right, to the website basically regardless of disregard, only as occasionally for the customer displays the enterprise image one way. In fact, the site is the equivalent of our promotional coloring page from the printing plant to move back to the company, usually the enterprise does not consider how to let more potential customers to get the company's color page, and we have to solve is how to put the site this form of flexible and convenient color page on the Internet platform for more people to see, Improve the site on the search engine exposure, which is now more and more enterprises began to pay attention to the reasons for SEO, about the enterprise website How to carry out SEO related skills, you can refer to I have written a piece of article "Tanqiang: How to create a new site for SEO."

Second, now all industries have more or less industry sites, as enterprises we should make full use of these free information release platform to improve their company's visibility, this does not require a dedicated person to be responsible, you can launch the company's employees in the industry on the site to publish and update their own corporate information.

Third, widely published on the Internet their own enterprise information, using a variety of network promotion means to improve the company's product exposure, the specific way is very much, the key is to be based on the nature of their products and positioning to filter, such as soft text, forums, blogs, SNS Community, Shopping Guide website, exchange links, EDM (e-mail marketing), QQ Group, activity marketing, viral marketing, and so on, but the requirements of the formal content specification, do not give people the feeling of fraud, it is recommended not to send a lot of straightforward advertising.

Iv. planning, if your product is mass consumer goods, then you need to use the Internet platform to plan a series of marketing events or various forms of activities to attract the attention of netizens, this is the enterprise needs to set up a specialized network marketing department, and has a dedicated planning staff to provide creative support.

Five, if the enterprise to network marketing this respect enough, and have a certain amount of funds into the budget, you can find a special network promotion manager responsible for the company's products network marketing and advertising, such as search engine bidding rankings, industry web site advertising, or even the Web portal network advertising, This requires careful analysis based on the company's funding situation and the positioning of the product sales target.

In the early stage of advertising, the investigation of different forms of advertising and real-time effect monitoring after the launch need to be responsible for the professionals, this is very important, such as search engine bidding rankings for keyword selection There is a lot of knowledge, many enterprises in order to save labor costs and random advertising, which is a very large waste.

The above five aspects are summarized from my daily work, write more abstract, which each aspect contains a lot of professional knowledge and skills, in this I just a go-between to their systematization, may not be specific, there may be omissions, I hope interested friends a lot of guidance, I will continue to complement the perfect.