Huayi Brothers Zhongjun: Getting rid of "Feng dependence"

As the domestic film and television industry "Big Shot", Huayi Brothers (300027.SZ) is trying to get rid of "Feng dependence" and the loss of artists pain.

And at the 15th annual Shanghai International Film Festival, how to deal with the dismal domestic film box office is the most discussed topic. With the beginning of the agreement between China and the United States, an annual increase of 14 import blockbuster, its impact on domestic films soon reflected to the box office, domestic film box office only accounted for 40% less.

Zhongjun, chairman of Huayi Brothers, told the "First financial daily" during the film festival that he would continue to plough the local market and would not follow the "sea" of Wanda and Boehner.

"2 billion more box office."

This year's import blockbuster, China and the United States just reached an increase in import quota agreement, by the end of May, the number of imports of less than 30% "swept away" more than 60% of the box office, the domestic film industry a jittery.

Zhongjun: "The impact is certain, but the proportion of homemade slice is too high, before a large number of professional funds to enter, hurt the audience's expectations of the film." As long as there is a good work, not afraid of no box office, Huayi Brothers this year has 7 movie theaters, basically can get 500 domestic film box office 20%~30%,20 billion target is not a problem. ”

Recently, Wanda Group 3.1 billion U.S. dollars to buy the AMC hospital line, Bo na film and four Hollywood film and television companies in a co-production, for the Chinese movie companies to go out, zhongjun and no enthusiasm, first the domestic market well, five years later to talk about going out. "At present, the domestic market is our advantage, first put the domestic market foundation and then say to enter the overseas market." "Zhongjun said.

In Zhongjun's view, film and television works are Huayi's core, other industries are focused on the intellectual property Rights of Film and television works, including copyright sale, theme parks, games, theater construction and other businesses are based on the chip library and the core competitiveness of intellectual property.

However, this core competitiveness seems to have encountered some trouble.

The pain of the artist's loss

For studios, the artist is clearly one of the company's most important assets, but this important asset is changing.

Last December, Feng Xiaogang's "golden partner"-GE announced the signing of the Royal Group, the news, the five consecutive trading days, Huayi Brothers shares plunged 11.4%. In addition, there are Fan Bingbing, xiaoming, Zhou Xun, Li Bingbing, Lin Xin, such as the first stars have left Huayi brothers. The market has a big question mark on the future competitiveness of Huayi Brothers.

In this respect, Zhongjun said: "The artist churn is the market development inevitable, the film and television investment is fiery, the entertainer does not depend on Huayi also to be able to seek the good development, in the per capita annual contribution 1 million yuan income to see, some artists loss to Huayi artists brokerage business has little influence." ”

However, a senior industry scholar told reporters that in the face of domestic first-line artists shortage of the status quo, if the contract will be artists with the company binding, Toupai film will not encounter the "bricks" situation.

"Artists are hard to guarantee, but also increase the risk of investment in the film." Industry insiders say.

Get rid of "Feng dependence"

What really worries Huayi Brothers is Feng Xiaogang.

The industry knows that Huayi Brothers is tied to the rise of Feng Xiaogang's flagship surreal. For film and television companies, actors can go, but good directors can not be missed. If the actor is as precious as the panda, the good director is like the South China Tiger. And a well-known director in a year or two only a film, once signed with other companies, in a few years basically can not expect.

Feng Xiaogang is so.

Huayi Brothers in the main business income, film business accounted for about 40%, gross margin of up to 48%, is the most important source of income. In the third quarter of 2011, 6 films contributed profits in the first three quarters, of which Feng Xiaogang directed the "Non-interference Ⅱ" at the box office and copyright sales revenue of 76.2641 million yuan, derived income of 22.2898 million yuan, total 98.5539 million yuan. The other 5 films total income of only 40.2913 million yuan, only Feng Xiaogang's work of about 40% of the box office income.

Similarly, in the three quarter of 2010 years ago, Feng Xiaogang's "Aftershock" was a record box-office gain of 172.1847 million yuan, earning 33.525 million yuan, totaling 206 million yuan. Over the same period, the remaining number of Word-of-mouth and box-office good film revenue amounted to only 79.7017 million yuan, less than "aftershock" 40%.

From the performance of the past two years, Feng Xiaogang maintained a large number of annual output frequency, the creation of income accounted for the Huayi Brothers film business about 70%. Zhongjun bluntly: "Feng Xiaogang is the core competitive product of the company." ”

However, Feng Xiaogang, the core competitive product, has shaken up. In recent years, the industry rumors of the King to dig out of Feng Xiaogang, the market every rumor, Huayi Brothers share price will follow a nasty fall. Moreover, Feng Xiaogang often expresses the meaning of "retire".

Perhaps aware of this, Huayi brothers are trying to get rid of "Feng" in recent years. Huayi has cooperated with Tsui Hark, Wu, Stephen and Shang in recent years, and Jackie Chan also has plans to shoot films. Zhongjun also told reporters that the company has recently been bold to employ new people. Huayi Brothers Investment, Shang director of "Love" the first week at the box office is broken billion, this may be the Huayi brothers out of "Feng dependence" hope.