Hungry: A system worth 500 million dollars? The transformation of catering supply chain

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O2O is not a simple offline transfer, but a complete service chain

Have you been hungry for two weeks? The public comments on the investment of 80 million U.S. dollars, the valuation of 500 million, evenly spread to 300 employees, each is million elder sister, million elder brother. This kind of situation, very rare, the American WhatsApp happened this kind of thing, China this is the first.

Some people think that this is the concept of speculation, some people think that this is the game of capital, there are people who feel hungry is simply a blow out of things, customer unit price 30 below the cock silk artifact, next year will be finished. In my personal opinion, things are not as simple as everyone thinks. George Bernard Shaw has a saying: Some people only see the surface of things, they ask why, but I imagine things never appear, I asked why not?

Part 1 Hungry weakness

First of all hungry, where is the soft rib? To tell you the truth, I personally appreciate the same as Shanghai's other take-away platform-point me, its radiation range is limited to Shanghai, Hangzhou cities. Have shun Fung Express-like distribution team-commonly known as "Knight", GIS Geo-navigation handheld intelligent machine, helmet, four seasons different overalls, distribution staff complete equipment nearly 20,000, as well as the United States GrubHub-like distribution progress in real time, even after the annoying timeout, there will be a touching apology mail, and credits or other forms of compensation. I'm in position. Operations director Deiren himself told me that their customer unit price is as high as 100 +, for this number I doubt, but a folded in half, there are 50. As far as the field is concerned, the user who ordered me is the majority of the restaurant ordering, and there is a reason for the high unit price.

Poor bastard. I am now only a professional distribution platform, at least on the platform, point me to the poor platform UI and simply rely on distribution fees + core merchant return point 15% profit model is to ruin their future.

By contrast, there is no doubt that the lack of a distribution team is hungry. Zhang Xuhao and Kangjia in 2008 years at the beginning of the venture, did have built "food urgent delivery" of the distribution, but insisted on less than 1 years to renounce, it is said that the college students at that time unbearable, then hungry no distribution concept.

Even though yesterday's hungry friend told me that the distribution will be launched in three or four months, the restaurant can choose and replace the logistics with its own docking in the Napos system. In the convenience of the restaurant at the same time, and hope that the emergence of a group of "fast" of the regional Logistics team, the establishment of the restaurant based on the distribution of the ecological system, but the individual is not optimistic, because the cost of distribution in the city than the logistics industry, after all, catering take-away timeliness and the requirements of temperature preservation in a sense than the cold chain are high.

Customer unit Price below 30 yuan of low-end market can have the late strong performance and explosive? In high-end restaurants do not buy the account of hungry, make a dick silk money, also can not complete the field of full coverage. Therefore, the public comments on the high-end restaurant resources, it is hungry do not want the most. Public comments on the information and comprehensive development of strong, and hungry what is strong offline for the restaurant to understand and grasp, as well as with the business to maintain the relationship between the service capacity. The cooperation between the two is 1+1>2 decision--public comments need to be hungry to the restaurant's take-away business to O2O actual landing, and hungry Mody also need the public to comment on the restaurant data, traffic, trading entrance.

The public reviews put up the big horizontal platform, and hungry mody vertical field of intensive cultivation, the interests of the point is like a horizontal longitudinal, just a "T" word, here I smiled knowing. But I'm hungry now. Want to rely on the mass of the flow of the entrance to win high customer price as the future IPO valuation weights, its difficulty lies in how to let the office of the small partner in Chinese food to spend 50 yuan to eat a bowl of "carving ye noodles" rather than to call a bowl of Lanzhou ramen plus

Part 2 valuable

Where is the value of the worthless place?

Hungry, the most confidential is also the last thing to mention is his set of systems, the following will focus on the introduction.

Hungry? The system is divided into the whole platform, which can be divided into website platform system, mobile end application, online payment system, business backstage system, restaurant management system, unified system database platform, unified system service Integration interface.

• Website platform System. Site platform to provide users with the surrounding food and beverage information Summary, classification, search and order, based on a unified development model and rich development interface to the surrounding restaurant information for organic integration. The user enters the perimeter address on the map, through the hungry database can be queried to provide the surrounding fast food delivery service Restaurant list, can also be based on delivery time, price, popularity, evaluation of the star, the taste of the cuisine and so on to choose their favorite restaurant, and then choose their favorite food under the order. The user no longer need to save the restaurant phone and takeout menu, just login hungry Mody site can complete the query to the order of all the functions.

• Mobile End applications. Mobile end applications compared to the site platform more prominent mobility and convenience, so hungry for the mobile end of the application compared to the site platform to do some functional differences. Further optimize the selection of the function of booking and from taking the function, greatly expanded the user to use the scene of hungry, enrich the product function.

• Online payment system. Provides a convenient online billing method for users and restaurants. The daily delivery of meals due to the small amount, so the change and settlement of the user and the restaurant is a headache problem. Through the hungry online payment system, users and restaurants are directly settled on the site.

• Business background system. O2O mode is the need to rely on the line and the combination of online development, so hungry for the development is inseparable from a complete set of ERP system. Business background system directly docking hungry platform database, the platform for a large amount of restaurant and menu information and marketing activities for real-time management control. At the same time there is a precise data statistics system, you can easily monitor each area, each time period of business development, to achieve targeted.

• Restaurant Management System. Restaurant for a complete set of information solutions, to help the restaurant more efficient day-to-day management. The Order Processing and order inquiries directly simplify the process of the restaurant telephone orders. and the restaurant management system has greatly optimized the experience of printing, through the provision of the POS printer hungry, you can one-click Print out orders, without any pop-up tips. In addition, printer-driven installation and maintenance is very automated, one-click installation and Repair. Manage and update your shop information in real time through restaurant information update and menu management. Through CRM customer management system, the restaurant can easily view its users, and can do two marketing promotion on this basis. Through an online payment account, a restaurant can manage its own account receipts at any time, and use the collection to directly purchase the SaaS service and the paid ranking service for the hungry.

• A unified database platform. The use of Advanced Linux+mysql Data Center architecture, the storage of a large number of restaurant data, user data and order data. The unified database satisfies the data storage and query request of platform platform, mobile end application, online payment system, business backstage system and restaurant management system. In addition, for performance consideration, the restaurant table and order table are split to meet the request of a large quantity of users and restaurants. and further enhance the system's concurrency performance and scalability, with the expansion of the business scale, the entire system structure does not need to adapt to large changes automatically.

• Unified service Integration interface. The SOA architecture, the service-oriented architecture, is used to build the information transmission and communication of each platform in the whole system. The direct communication of each subsystem no longer directly through the database, but through the unified service interface. This avoids duplicate logic and code, unifies the business logic of the system, and the whole system is more reliable and controllable.

Are you hungry? The platform is tightly integrated through several subsystems, and each subsystem is constantly updated to maintain and upgrade, continuously meet the larger business needs and provide stable service for users and restaurants.

Before the Tiger olfactory author has mentioned the background management system Napos and CRM software Walle, I finally focus on the introduction:

There are two sets of software in the work has played a very central role, restaurant background software Napos and sales of collaborative CRM software Walle.

Napos is "Hungry" for the restaurant development of the background management software, most areas of the marketing team will be in the early stage of the software provided to access the "Hungry Mody" restaurant. Through this software, the restaurant can efficiently manage takeout orders and online cash registers, as well as a normal restaurant background management software, handling the order of the meal.

CRM software Walle is developed for internal employees. A hungry pusher, entering a strange region, based on the accumulated data and methodological experience of the past, he will be able to know how to bring about cooperation, cost, budget, and the extent of earnings, which are standardized on the basis of previous data. By selling synergies, salespeople in the same city can know that their teammates are "sweeping the street" in that area today, thus avoiding any effort to sell. And, Walle enables each salesperson to see all the city's teams and their team-mates ' sales performance, thereby leveraging the performance of others to motivate salespeople.

The patents that govern the core technology are good for the entire company, both in financing and in IPOs. If you have to say that these 300 people expand 34 city business has a lot of cattle, I am more inclined to investors on the system of fancy, Amoy point platform is also its imitation of the object.

Part 3 spelling is the transformation of the catering supply chain

Homogeneity is in the Chinese Internet survival must experience setbacks, I believe this article has been published before and after, or there will be more people to imitate the hungry of this system, try a piece, even a mouthful. The data shows that the total market for 2015 years is 70 billion, with a public comment/American regiment to go to a restaurant may be a small luxury, takeout is just needed. O2O is not a simple offline transfer, but a complete service chain, to do it, need to fully understand the service industry, services in the industry. And now almost no company in the attention of these, to help the restaurant to solve the demand, just blindly in the set of capital, play the concept of the real implementation of the point of who?

Here to mention a little bit of me, personal to the logistics and distribution industry friends full of respect. Recently they have been online to Amoy point of the takeaway channel and Baidu Map, responsible for some of the restaurant distribution work, the platform is not the intersection of interests, just a traffic entrance.

Back to hungry, comments to hungry Mody 5 billion is also in order to encourage independent platform to stand out, after all, it is not easy to start a business, just 4-5 years time, to send the box to an extra up not easy. Food O2O do not good, or because the line under the traditional catering industry behind, to see who can lead the reform of the catering supply chain, who can do the O2O, this process may be 5 years, or 10 years.

Please pay attention to the author's micro-credit public account Loosechange.