"I am a Singer" network Hot "Good song" Traces hard to find

January 10, this Friday, "I am a Singer" and "China Good song" and other strong-file comprehensive arts again war. Summary from the data level, this Friday a new round of the key words of the World War: "I am a Singer" network big hot, Mango again play two-line combination of classical methods, music video network brand operation difference; Double-line combination of skills to surpass the "Chinese Good song", "I am a Singer" to dominate the network analysis Baidu Index of the latest data can be found, in contrast to the premiere of a week ago, "I am the singer second season", "I am singer 2" and other hot words in the late Friday, the focus of a sudden rise in the evening, and "I am a Singer" after the merger, the night index soared to the Three times times more than the good songs in China, the heat of the program is evident. Figure 1: Baidu Index of concern, "I am a singer", "I am a Singer" the second quarter and Deng Zi and other hot words quickly climbed, program and star double-line combination effect of "China Good song" Mango Taiwan's combination of propaganda strategy is in the live days, to "I am a Singer" and "I am a Singer" second season main program keyword, By virtue of unmatched content in Baidu Index and micro-blog search list, such as reflecting the attention of the Internet users focus on the core indicators to occupy the supremacy of dominance, resulting in "good Chinese Songs", "The strongest brain" and so on the track of comprehensive arts, the response is insipid. And in two games, the program group to Deng Zi and other star-making resources of the Word-of-mouth PK "China Good song", do the full period of heat, fully show the Mango Taiwan comprehensive two-line combination of classic operation techniques. Sina Weibo hot topics on the list, "I am a Singer" once again won the championship, while the same time broadcast another file of the singing class of comprehensive arts "China good song" is no TOP5, obvious successor weakness. Microblogging search volume, "I Am a Singer" to 84592112 of the results, beyond the "Chinese Good song" 3 times times more, directly reflect the two programs on the influence of young netizens. Figure 2: January 10 Night Sina Weibo hot Topic list TOP5, "I am a Singer" after the "bubble", "I am a singer," The strength of singing will be, after a small diva Deng Zi adaptation Feng "existence" Big Bang treble, highlight the existence of a sense of not to ignore, continue to live in Baidu ranking female singers list first. Fans exclaimed "The existence of G.E.M" adaptation is too surprising, is understandable Dong lung ", more media laugh said Deng Zi chess" Existence "or will help Feng a round" headlines "dream. "I Am a Singer" second season to renew the Mango star myth The network heat continues to explode the chart in directly reflects the netizen real-time attention the heat Sina Weibo, "I am the singer" The second season performance is very outstanding. In Sina Weibo "crazy art season" on the topic list, "I am a Singer" firmly occupy the top position for a week, "China Good song" second place, "the strongest Brain" ranked fourth. January 10 Live, comprehensive hot search list of Deng Zi "existence" among the TOP3, overshadowed the Yang Jacky wedding influence. And in the micro-Bo hot search rankings of the singer category, successfully reversed the week pen Chang striking, won the first throne. Figure 3: Sina Weibo "crazy Arts Season"Title list, "I am a Singer" TOP11 month 3rd to January 10 week, "I am a Singer" in the second quarter of Baidu Index on the highest level of concern soared to 698139, an increase of up to 3,147%. After the younger days Deng Zi's strength is not to be underestimated, from Baidu News search amount of data shows that her media attention within a week up 395%, the media volume of 70906, and only a week ago, most people heard her name is still a blank face. Mango Taiwan's ability to build stars and topic speculation, in the body of Deng Zi chess again to fully display. Baidu index from the recent seven days of concern about the trend, "I am a Singer" in several major singers Deng Zi chess, Lurchi and Lei are more than "China good song" with "roll bead" reputation of the most red player Hozun. Figure 4: Baidu attention Index "I am a Singer" The overwhelming advantage of the "Chinese Good song" brand operation difference is obvious, le video network outmanoeuvred "I am a Singer" exclusive video playback platform occasion power, to "Superstar + platform" approach, response to young netizens "all by strength" voice, combined with brand new positioning "subversion · Full screen strength ", the introduction of" I am a singer full screen strength "of the continuous brand propaganda, with Mango Taiwan to carry out the network platform linkage, drive Full-screen playback volume breakthrough 250 million mark, again refresh the history record. At the same time, the music network "I am a singer," the Internet chief sponsor only the goods will also move, the two sides in the PC, Phone, PAD, TV and movie five terminals on the line under the five-screen stereo linkage promotion strategy. By contrast, Tencent's propaganda of "China's good songs" still stays in the traditional portal era of single content exposure, and the effect is obviously slightly inferior. Figure 5: Music Network "I am a Singer" vs Tencent "China's good song" official micro-letter promotion of Mango Entertainment to make the invincible superstar and the big play in previous years against the television battlefield, the 2014 TV war the first shot in the variety show. Hunan TV "I am a Singer" in the second season the strongest professional star card, CCTV three sets and the star "China Good song" made up the idea to imitate "the good voice of China", Jiangsu satellite TV "The Strongest Brain" many "Xie Ears" Marvel debut, Zhejiang satellite TV "Life First" all-Star family continued to write "Daddy where" parents love, Between the TV stations and video sites between the four close to hand-to-hand combat, a variety of "ratings win" argument. In fact, regardless of the ratings first or second, the star's powerful fan appeal and long-term topic is to ensure that a variety of the root of the long line. "The Sound of China" for the super Girl after the gradual decline of the grassroots draft of the comprehensive arts injected a large dose of doping, the achievement of the myth of cock silk reverse attack, but also directly spawned the "Chinese Good song" of the birth. No matter how the times change, people are happy to see the rise and success of the grassroots. Grassroots draft can provide such a window, there is no doubt its progress. However, to grow from grass-roots players to Wei, lei such "Years of gold" type of professional singers, the road is doomed long. Count two good voice students, only a few people, such as Wu Mo, who have transformed into a fashionable darling, are still active in the entertainment circle, and other more temporary students are like a flash in the pan. Instead, "I am a singer," the first season of Huang, Terry, and so on are no suspense ushered in the cause of the second spring, the second quarter of the Deng Zi chess is more menacing. Compared with the mere loss of talent after the attack, once single-handedly to create surplus female Li Yuchun, Jane Zhang, fast male Jie, Chen, Weichen, Yu, as well as the gold host Han, Jiong, Li and Xie Na, and recently "Save the Milky Way" of the new male God Zhang, such as a large coffee mango Taiwan, in "I Am a Singer" The making strategy is more useful. An alternative generation of old, two selected in recent years Reds, three selected new generation. Facing the cadres three generations of audiences, a large collection of singers, as long as they can fire. And for the ordinary audience, Deng Zi's blockbuster, Lurchi's bumpy return, Wei's accident title, plus "Grassroots reverse attack success model" of the week pen Chang, this blending elements more easily become they relish the topic of word of mouth, more able to gather them in front of the screen. "I Am a Singer" and "Chinese Good song" PK, who will be king? Now it seems that the scales have slowly tilted.