Implanted ads into the age of automation? Input script to quote product

Xinhua News (Reporter Sun Linlin) Yesterday, the Chinese film Group in Beijing released the first set of film and television drama implanted advertising analysis system, China Shadow group vice-president Stonming said that the system's research and development for reference to the Hollywood Advanced embedded advertising analysis model, can effectively solve the Chinese movie implantation ads criticism.　　The reporters also interviewed Sandford, manager of the marketing branch of China Film Group, who said the system was for the producers and merchants but was not binding. The original intention to implant advertising is lack of norms although many viewers complained that the film was too many ads, but according to the organizers of the data show that the 2009 Chinese film Box office as much as 6.21 billion yuan, but implanted advertising revenue only 110 million yuan, accounting for only 1.77% of the box office income. And in developed countries in Europe and the United States, this proportion is generally around 13%. The Movie Marketing planning branch of China Film Group proposed the design conception of the system in 2008, and finally developed successfully. According to Sandford, Marketing branch manager, said, "Now the entire film and television industry is not a code for the implantation of advertising, the film side take out a script to find businesses to invest, every 35 million, but the merchant will ask what the price comes from." We had a manual analysis system before, but it took about a week, and the system was only five minutes away. Both save time and standardize the market. "Method Import Script lidengkequ Sandford Introduction, the system is based on the analysis of the script, such as a 50,000-word script imported into the system, five minutes after the automatic generation of the film's integrated analysis of the ads, including all the film can be implanted ads products, scenes, and automatically calculate the guiding price of implanted ads. At the same time, the film system also includes actors, Director's salaries, advertising prices, and the guidance made by the price analysis is accurate, "we will be based on the performance of the actor's paycheck, at any time to update the system data." "The operation is only for reference, but Sandford also said that the system is more services, not binding," the system's analysis will involve the placement of advertising, but also the analysis should not misuse of the implant plot. But all of these are not binding, only to the film and business a reference model. "As for some films that have been used to get more benefits for the implantation of the script," Sandford said, "It's up to the party itself, and if you want, you can do it again after the script has changed." "Fees are proportional to the proportion of investment." For this system of analysis, Sandford said that it currently only provides free service for the first 100 scripts and will then be billed, "a film that invests tens of millions of or even billions of dollars is about 5,000 to 10,000 yuan." As for the small cost film, it will be based on the length of the script and the advertising can be implanted rate to quote, so it has a big discount on low-cost films. ”