Improve the promotion conversion rate small head bidding management software has the method

2014 is coming, the traditional company has stepped into the network shopping malls, now do not promote the company, is equal to "die", the line out of the champion, there are senators, the new and the Senate, do not change the promotion, not from the first leather from the life, then the shopping malls, the company to accelerate the implementation of the market, Imperative！
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Today, using the website as a case study, mainly small head auction assistant thought that the site, closed with Baidu paid for the implementation of the network, has been a brief high prices have a good ranking, to the current needs of the multidimensional set up account only to adjust a good role of changes, this is the Baidu Phoenix Nest system changes, but ça , carry out the merchandise, still have someone and you arrive the business, and have more people know your brand, only then indicate that your implementation is successful, today talk about the use of Baidu to carry out the product of the conversion rate of turnover?

First of all, from a story, today 77 of fish go out for a haircut, go to a 2013-year-old barber shop, I designated the hair stylist of the last haircut for my haircut, but the shop staff told me that my hair stylist is now out of office, but the heart of a bad feeling, because the hairdresser put a customer's hair care well, I'll have to get him a haircut next time. Assume that the care of the poor, next time will not find, since it is also feeling the hair stylist is good, but now people go, from the hair is still good, so on the staff said: "Random who can come to my reason", Back out of the hairstyle thoroughly and I have a hair stylist for almost a year is much worse, but there is no way, each idea is different, to know the business is not the same, the role is not the same, so next time do not want to come to the barber's hair.
From the above 77 fish hands-on experience to see how Baidu paid for the implementation of how to travel rate, there are some small relationship, when Baidu launched out of the customer is accurate, but because of the site's plans and customer service hospitality ability differences, perhaps accurate customers (site visitors) will also go away, However, the implementation of the money has now been spent, so the turnover rate is very necessary, and is a major bottleneck in the implementation of the company network, but can be improved to do a lot better, we have to do some work:

1, pay attention to the content of the first sight of visitors

Traditional Baidu bidding, the site as a landing page, this about the journey is not good, advocating the use of detailed implementation of the keyword detailed corresponding page to do landing page.

2, strengthen the website to create

The speed of the site, the site looks is not standard, is also a very important aspect, no one wants to be in the garbage heap around the days, so look at the site is also a truth, for example, to do the site like a sample.

3, set up a set of VI vision system

So that the implementation of the website material and the visual image of merchandise together, to reach the image together, so that it from the initial higher than peer competitors, to reach the situation.

4, "terminal" two times for sale

Many people after reading the introduction of the website, will talk with the customer service, the dialogue is still in the hesitates, after all, customer service has to ask questions about the goods, the use of a visible terminal "media" to visitors, so that visitors after a few days, want to buy the cent, but also can successfully find you, this is two times to do the sale.

When the flow of traffic cannot reach the business, is a failure of the bid, of course, some of the implementation only to do the brand to promote, this can be excepted, but the assumption is to measure the success of the implementation is not successful, the assumption can not deal with the evaluation of brand promotion is not good, but also need to improve OH. The implementation of the bidding is not intact, but the life of the leather, the difference unfolds, just tune bigger and stronger.

In the sale of goods on the website, is a very good site, high-end atmosphere level, the picture knows there is worth seeing. Add a lot of points to the goods, so that do not want to buy visitors, look back, but also feel the quality is good, it is worth buying.

The site opened, the first to see is the company's goods, no fancy words and promotional words, so that people very fresh feeling, love. Many do the implementation of the website, opened after the introduction of a pile of nonsense, what is the use AH? Waste of money to do the implementation, really for their cost is very beloved Oh.

Above this website's commodity will "speak", turns over each chart, each commodity will be very rough to introduce the commodity to know, from the appearance to the function, again to the detailed parameter, introduced to the user did not have the dread, directly to buy. Many do the implementation of the website, what promotions, what discounts, suppose they are not interested in your goods, you pay to visitors, visitors do not necessarily see on the oh, this is a difference, when the implementation of the site to do rhythmic, on the level, so that users feel you are good, and grasp the needs of users, goods do not discount also someone to you bargain, Will not appear just came in and ran away, do not say certain, at least relatively speaking, much better.

Bidding to the first leather from the life, the root of the good, only in many of the implementation of the peer in the first step to get the user, finished pay to win rewards, otherwise it will be the opposite.