In fact, failure is the norm.

Every day you can see a variety of success stories in the media, but most of the unsuccessful stories, because no one is willing to tell, can only be circulated in a small circle, not known to everyone. So the 36 Krypton headline, "From valuations 100 million to one night's separation: The story of a once-existing educational product, is more valuable."

In the PostScript she said the reason why she wrote this article: actually from my point of view, I want to record a company I covered the whole life course, why finally it in the upcoming shine, suddenly all unexpected things happen. I want to figure out what's going on here, what's the psychological factor of the person involved, and that's the end of it.

In fact, in addition to recording and exploring the truth, we also hope that this report can give more entrepreneurs to remind, as far as possible to make the same mistake. The power of words is weak, many people will eventually have to go to the wall to realize, but I believe that some people will benefit.

Here to make up a batch of 36 Krypton articles about equity allocations:

Joel Spolsky: How does a start-up company distribute equity?

The most important (equity allocation) Principle: fairness, and perceived equity, is more valuable than having a real big stake.

Employee equity: How much should we give?

Written by Fred Wilson, a partner of the famous venture capital firm Union Square, he showed a very good formula for calculating the number of shares that should be given to employees, learning his calculations, and you will learn more

On the "vesting" of equity in start-up companies

The following two articles are mainly about the equity "vesting" of startups, the first from Fred Wilson of Union Square, which explains many of the terms, and the second from Shao Yipo of Matrix Partner, which uses an example to explain Vesting, vivid image (from T echweb). I believe you will have a lot to gain after reading.

How the new company allocates equity (cont.): About 50/50

There must be no 50-50.
-At least if 49.9%-50.1%, no matter how many people you are assigned. You will definitely quarrel, disagree, there must be a way to continue to go forward, the death card is not good for anyone. Entrepreneurial decision "Slow" is worse than "incorrect", so it should be reflected in the ownership structure.

About the relationship between partners

The burning point where the co-founders parted

Harjeet Taggar, a partner at YC, has witnessed the ups and downs of many start-ups, and many of the eventual declines have been triggered by a small rift between co-founder. To this end, he summed up some of his own met the contradictions of the start-up companies. If you're starting a business, take a look at the following and see if there are any phenomena you are experiencing.

How to put the co-founder out of the game

Common development is the situation everyone wants to see, but the discordant scene seems unavoidable. Elad Gil, a successful serial entrepreneur and a number of entrepreneurial strategy advisers, points out that the collapse of the capital chain and the founder's infighting are two of the reasons why startups fail.

How to be a remote partner?

IT industry members scattered all over, through the network and the team of exchange, cooperation examples abound. As one of Netguru's partners, I have been working with my team for 3 years in a remote way, and here are some of the experiences I've summed up in my own perspective.

The experience of an entrepreneurial failure to share actively:

My business failed, here's how I feel

As the saying goes, "Women's wardrobe is always one less clothes", Australian girl Nikki Durkin also have this feeling. But unlike other girls, she chose to solve the problem by starting a business. In 2011, 19-Year-old founder of the fashion exchange website 99dresses, so that millions of women always feel that there is no suitable clothes to wear a woman has an "unlimited wardrobe." For a time, the influx of users continued, the site also seems to be more and more popular. But in a male-dominated tech venture, competition is brutal, especially for a 19-year-old girl. Finally, her business, like 90% other startups, cannot escape the fate of failure. Most people often only see the scenery on the surface of entrepreneurship, but do not see the bitterness behind, but the failure of entrepreneurship, often stay in the rational analysis, a few perceptual perception. So she decided to tell her story and talk about her personal feelings about failure. The girl's article may be the best autobiographic article on entrepreneurship failure.

Friends who fail to start a business, please share your bento

The author of this article, Denny, had previously created a company, and failed to sum up the mistakes made in his own business and share them with everyone. I believe many entrepreneurs feel the same feeling after seeing, and hope more friends would like to share their own lunch box (please send an email to tips#36kr.com). Maybe everyone loves your bento box, and then you'll be small by selling it.

The War of business----I'm really stupid.

Here is a resident garage coffee from the traditional industry, internet entrepreneur Li Jiageng's entrepreneurial story, is starting a business and want to start a friend may be able to read, the detours and lessons worth pondering.

Read "The War of the venture-I am really stupid" feeling: the turtle is stepmother

Recently saw a traditional industry from the internet entrepreneur Li Jiageng entrepreneurial story, combined with the entrepreneurial experience I walked through, some regrets: the traditional turtle in the Internet business, its difficulty, challenges and not be recognized far more than the Internet practitioners.

Last day

He opened his wallet and took out his business card, which read "CEO". Liar, he knew he was never real boss, math is the eldest, the constant tightening of the bank account is the eldest, spending is always greater than the income is the eldest, mathematics is kingly.

Third party analysis

is: 32 companies to do business failure to do the case, to explore the reasons for the failure of TOP20 (up and down)

Financing, acquisitions, major product updates, whether intentional or unintentional, the entrepreneurial media circle seems to focus on the shiny shells. And those who are short of life of the failure of entrepreneurship is like sand as silent as the waves involved in the sea.

Shells are scarce, and sand is the norm. But only because of the large variety of sand can show the rare precious shells. A cautionary tale, is. Overseas pioneering Service Web site Chubbybrain in 2010, 32 companies have failed to conduct a detailed investigation of the company, and finally combed out the reasons for the failure of TOP20 business.