In view of the smart home industry, how to effectively promote

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Smart home This new product of gratitude slowly gradually into the hearts of the people, this is just stay in the one or two-line city part of the family. The survey shows that the smart home market in China is still less than 10%, there are a large part of the market and other development. In view of the smart home industry hot, how to effectively promote, and market development?

Currently doing marketing is mainly divided into two parts, offline and online. For the intelligent home industry line of traditional marketing mode has gradually saturated, more and more enterprises have transformed into O2O marketing model. How to do a good job of online promotion? I will introduce the following three stages.

One, the portal website hangs the vertical advertisement:

This is a direct and effective has been online advertising on the way, can bring us a huge amount of traffic. The disadvantage is that the advertising fee is too high, in Sina, NetEase and other large portal site headlines hanging one day of advertising costs need hundreds of thousands of, but also only the days of cats, Suning, 1th stores and other tyrants-level companies to do the ad.

We can use Baidu Network Alliance, the form of Google League ads, the ads are based on the number of clicks, and Baidu in the domestic major portal sites have cooperation, the Network Alliance ads will show the needs of the crowd. The benefit is that user traffic is very directional. The disadvantage is that the display is not wide enough.

Second, the search engine promotion:

Search engine Promotion is one of the most effective ways to promote the promotion, but also a very important way to burn money. The current domestic search engine as long as divided into Baidu, 360 search, Sogou and so on, Baidu accounted for 60% of the market share. Search engine promotion fee and free, the following are introduced in these two forms of search engine promotion.

1.SEM:

SEM is widely used in the promotion of small and medium-sized enterprises, smart Home industry in this field is very fierce competition, whether Baidu or 360 smart home industry ads are overwhelming. Intelligent home industry chain so popular how to do SEM search engine promotion?

First of all, do not too persistent hot keyword bidding, the price of these keywords is very high, the conversion rate is very low, the user jump rate of 100% and so often occurs. How to avoid these problems? All we have to do is to capture the needs of the user and show him what the user needs.

Smart Home is the industry's hot keyword, the word is just a navigation search term, the word to give us the value of the user is only the understanding of our smart home products. Visitors tend to know more about smart home products than they buy. So what do we need to do? such as: Intelligent Home agent, intelligent value of investment to join. The value of these words is far greater than the key word smart home.

The page displayed to the user is not always the homepage, in addition to the hot key words with the home display, other non-popular keywords need to use their corresponding page display, such as smart home investment to join, then to the smart home investment to join the page, so visitors visit the user stay longer, to help customer experience, Can effectively solve the problem of bounce rate.

2.SEO:

What is SEO? SEO Chinese translation for search engine optimization, is currently very popular has been the network to promote the way. SEO compared to the advantages of SEM is free, can be in the major search engines to obtain free directional flow.

SEO practitioners in the country also to the market 3%, and the United States has reached 50%. This data shows that there is a large SEO in the domestic market, so in view of the smart home industry hot, how to effectively do a push? SEO and SEM are completely different, SEM is the price and creativity to determine the ranking of keywords, and SEO is step-by-step from the details of the crawl.

For the intelligent home industry to do SEO promotion or have a certain advantage, smart home industry is still a new concept of products, interest rates or relatively considerable, so most enterprises are using SEM search engine promotion, so more directly effective. On the neglect of this part of the SEO, SEO competition compared to sem or lower, SEO advantages not only these, SEO upfront investment is only a small amount of money and time, bring is a steady stream of free directional flow. For the promotion of intelligent home industry, I personally recommend the first priority to use SEO search engine promotion.

Third, the major free platform to promote:

There are all kinds of platforms on the Internet, and these platforms have a wide range of traffic, we can use these platforms to promote the products of smart home. The main platform such as: micro-letter, micro-blog, forum, classified information platform, blog and so on. These platforms are free platform, we can go to register, not only can promote the product out, but also can effectively do brand publicity, the most important platform is free. Of course, also need some skills, specific skills to research and development.

Above is as SEO little rookie I to Gege took over the intelligent Home industry website to promote some of the summary, for everyone to reference exchange. At the same time very much hope to grow with you. This content from the royal wisdom of the Smart home http://www.hjzzzn.com/507.html, reprint please keep this link. Thank you for your cooperation!