Increase the relevance of the site do not send out the chain ranking

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We all know the importance of the site rankings, Google values outside the chain, and Baidu more value the relevance of the site. What is the relevance of a Web site? When users search for keywords, the search engine returns the results that are more relevant to the keyword as much as possible. When the content layout of the Web page is fully reasonable, there is no outside chain can also support the site rankings. Moved today to share this technology with you: how to increase the relevance of the site.

1. Title Design

Obviously the title is very important. The title should fully reflect the core content of the page. and can fully stimulate the user's desire to click. The title is the most obvious part of what the user sees in the search results. Therefore, the search engine on the title of relevance to match the weight has been very high. In particular, the title of the home page, equivalent to the entire site's program, not only on the home page, but the overall relevance of the site has a vital role.

2. Navigation Design

Navigation is very important. Professional SEO will consider the "F" type layout, and navigation is often "F" in the top of the horizontal. Navigation is not a simple company introduction, product list, industry news, contact us such navigation can get good rankings. The location of the navigation is very much in front of the entire Web page, and it is also the compass that guides the user to view the content of the website. So navigation should be as far as possible the most important content of our site (including the content of the keywords) put in. Moved often found that many corporate web site in the navigation at the same time: company Introduction, contact us, about us, user message. These content does not have any advantage to the ranking of the website, but occupy the most important position of the website. In fact, these navigation with a "about Us" is enough, the following set of two-level navigation is sufficient.

3. Layout

In addition to navigation, in the Site page occupies the most content is obviously on the homepage of the plate content. In general, the closer to the navigation position of the plate is more important. The upper-left corner is clearly more weighted than the lower-right corner of the content. So, usually we put the most important content in the navigation below the left two-thirds of the position, so that users can find in the shortest possible time what he wants, conducive to the site's user experience.

4. Around the theme

The site will have a core keyword, usually our theme. Then all of our content will revolve around this topic. For example, we do SEO forum, then all the forums of our forum should be as relevant as possible with SEO. And some irrelevant plate, such as irrigation section, will reduce the relevance of the site.

5. Rich Content

Baidu prefers to provide users with richer content of the site. So often with pictures, flash and video sites are easier to get good rankings. But the rich content not only manifests in this aspect. For example, I have a website that is a "Canadian immigrant", so my site will include more relevant content to Canadian immigrants: Canadian immigrant, federal skilled worker, Immigration minister Connie, immigrant visa, etc. The richer the content, the more it proves that our website is related to "Canadian immigrants".

6 Export Links

The first three points are the content of the site itself. In addition, exporting links is also important. If we do a "Saskatchewan immigrant" keyword to point to the friendship site, then the search engine will obviously think that our site is also related to the Saskatchewan immigrants. Websites that point to authority may also improve the relevance of our site. This is also why the hao123 weight is very high important reason.

You can try, do not do outside the chain, you can do rankings. And more stable than using the chain to do rankings. This article was originally shared by Canadian immigrant www.tccrj.com.