Industry Exchange: Mobile Games Venture such as passing through the five obstacles difficult to cross

Countless hand travel circle business buddies are thinking of how in this market to blaze a trail of their own blood, so God worship can use a variety of ways are used, and really is in the arena, involuntarily. However, business is not a gamble, if you really are really silly money people like the pleasure of burning money, I can only say that this is your own earned, not distressed. Entrepreneurial failure, whether it is their own demons, or being secretly under the poison. Entrepreneurs died before the success of the case is not uncommon, so-called rivers and lakes dangerous, not to withdraw. Entrepreneurship as the checkpoints, interlocking, one off than one offensive, let's take a look at some of the common problems of mobile game startup failure. The first pass: the so-called capital funds not move, forage first, no matter what today's society can not do without funds. The highest mortality at the beginning of a venture is also money. Usually a few buddies scrape together a little money on self-reliance to start a business, hard work after a few months and found himself bitter eat the last lost because everyone has money. So start-up entrepreneurs have tried their best to find ways to finance investment financing, and ultimately finally sponsored, okay, you can continue to do, the result is that half investors have told you, child, I have something to go first. Instantly let you cry do not cry. Entrepreneurship is actually the most taboo in the first without funds and investment, walking rivers and lakes to manage chores are inseparable from the money, do you think which entrepreneurial team pocket did not speculate? R & D you have hands-on research and development have to research and development funds, can not dig their own money Find a reliable investor. Presumably everyone who does research and development knows that once the funds are broken, a semifinished product is made, so you can not afford to throw it, you can not afford to throw it yourself, and finally you have to make a fuss over it. The above said is the main money, even if you start the business of money is not necessarily smooth sailing. If you lack financial planning, think we have money, casually recruit, money casually spent. Office environment is still good, OK, that five-star office building. If you really spent that way, can only say that congratulations, you have chosen a shortcut to rapid death. The second level: the talent rich and the small you have to recruit, small company executives to corporate executives you have to recruit, you have the basic staff, the strategic leadership has to be, without these people are not called entrepreneurial team . Li Shu said that the most valuable talent in the 21st century, in fact, any one time talent is precious. From inside the company to outside the company, are inseparable from all aspects of people, market expansion you have someone? Technology research and development have you! Someone finally find everyone started to work hard, a few months hard work no money also spent not Less, you will be lost, the hands of employees will be confused, insist or give up at this time to become common problem in everyone. For a mature company, the loss of employees is an inevitable problem, let alone the entrepreneurial team. How entrepreneurial teams retain their talents is a university question. Your salary and benefits are definitely better than large corporations. If the team does not feel hope, prospects, but also learn something, and you are crazy to work overtime, copy the cottage. Then the possibility of talent to say goodbye to you is infinitely high. Talking about the front of the personnel officers, entrepreneurship is the most terrible encounter non-staff "talent." So and so in the circle is called the Great God, fame out you come to spend heavily, I hope he can help you start a successful business. His plan is abstract, the blueprint infinite beautiful. Your heart felt that this person dug value, the result of the left a project failed, the right one project died, and finally please God easy to send God, we all hold together play. Helpless you are the boss He is working, you die without a burial place, he died and easy to change his or her own, the most hurt start-up injuries are always entrepreneurs. The third level: technical COC unit path finding algorithm uncertain, memory leak everywhere, the background online more than one hanging, a variety of BUG change more, these technical problems investors do not understand, the leadership may not understand Too professional, so the more the more slow the progress of the product, the result finally dragged away. The main policy, the main United States have to have the experience of people to play, look unique, innovative products, are inseparable from all aspects of technical staff support, even completely copy the cottage you still have to rely on the programmer to edit a code . So technology is the first productivity of hand travel circle is indisputable. The company's market business and then Niubi useless, because the last investor or operator to see or your products, you get the pile of rubbish to see you expect to flicker to whom? Good main policy allows game story more rich Interesting, good value allows the game more reasonable science, good art makes the game more beautiful texture, good main course allows the game to speed up the progress BUG reduced. These people get together to make a qualified excellent product. So a good product is inseparable from the technical support. Without technology, you want to start a business as you would expect to make delicious dumplings with stuffing. DEMO a team of qualified technicians will be interested in talking to you about cooperation, it is impossible to disgust a product disgusting others also disgust themselves? Fourth off: promotion of adequate funding, first-class talent, products are also made Now, ready to launch the game on the line. Entrepreneurs in the promotion of the beginning if you do not do a good job in market research, blindly push the game to go, you will be surprised to find that pushing products is more difficult to do than making products! Serious games spend money on head, casual games by cooperation. The former is to find channel operators, the latter rely on the business market. General new team research and development of works, channels will be reviewed again and again, after all, each channel preferences of the product, the requirements are different. The promotion of a product you want to do, you have access to various channels, you want to find reliable channels, channels to find is also dependable game. It is usually one or two months for both parties to work together from the point of negotiation to the cooperation. Generally do not have the money start-up team can not afford, so you want to get a better promotion effect, you have to find out the channel preferences of the right medicine. The only generation seems to promote their peace of mind than their own, the game to the operating company sitting seperate dividends on the line, but according to industry sources, the product alone to the operating company usually died miserably. If you encounter impatient operating company, product data is not good, then this product is easy to be cold into them, and you no chance of modification. The original money is generally given to the game on the line, but on the line is not an easy task, a variety of data before the line to change a variety of tune. How much can be saved Publishers have to reduce risk must be at every step, the result boil boil yourself to boil. Fifth off: income game on the line, the data is not bad, and finally got the pot of gold, this time trouble again. In the end is the first pot of gold used to make the next project startup gold? Or used to work under the helm to accompany their own birth and death subordinates? This is usually a problem entrepreneurs face. The first pot of gold as a start-up gold is going to go higher and farther, used to subordinates also recognized them, but usually the first pot of gold embarrassment lies in the activation of the gold can not subordinate subordinates, How much to subordinate subordinates to give is how much is a problem. After a card game to make money under the leadership of subordinates thousands of workers per person, resulting in collective dissatisfaction left the job. Unbalanced distribution of benefits after successful entrepreneurship has also led to the loss of core talent. The most frustrated place for entrepreneurs is, hard-earned money, channels to be distributed, points to be issued, investors want points, the cake cut a knife, and finally to their hands only a little bit of time. Even if this is the end of the day, everything will start again. Then you have to continue to tangle with the issues of capital, talent, technology, promotion, and income. However, having a successful entrepreneurial experience has finally gotten easier than ever before, but still Long way to go, in the end can only say that the revolution has not yet succeeded, comrades still need to work hard. Summary: For many people in hand travel circle is a way to dream of success. But if you only start with a passion, or just blindly follow the trend, without funding to start under the premise. You will find that unskilled, inexperienced and inexperienced entrepreneurs are struggling to get into the entertainment world. If you neglect these problems, then you congratulate you for laying down a lot of signals of death at the very beginning, so it is normal for you to die at the very last but it is not normal for you to survive. In the end I just want to say that starting a business can make a dream, but it also buries your dream.