Industry website provides comprehensive service promotion experience talk

Industry website is the so-called industry portal. Can be understood as the "door + Home + Road" the collection of three, that is included for more industry enterprise design services, rich information, and powerful search engine. "Door", that is, for more industries and enterprises to provide services to the door.

For practitioners, profit and financing is undoubtedly a booster for greater development space, the lack of any one, may still go on, if both are immature, then the development encounter to the "ceiling" seems to become a necessity.

And for the development of the industry web site "ceiling" problem, the Chinese Network database CEO Haibo that: "The main reason for this situation is that the industry site is just to build an e-commerce platform, they enter the threshold of E-commerce is very low", "so the real business-to-business e-commerce should be like Wal-Mart, Carrefour, Truly in the online bulk purchase, and the traditional industry close combination, otherwise it will not play. ”

In fact, whether it is the traditional industry to seek the internet opportunities, or the Internet in the traditional industry to explore the development of space, in the country has been a dozen years of development, although only the birth of Ctrip, Alibaba, such as a few benchmarking enterprises, but the Nuggets are still enthusiastic not to reduce, In addition, the number of small and medium-sized enterprises to 4200多万家, the number of Internet access exceeded 160 million, and maintain sustained growth, standing in a positive environment, it is no wonder that practitioners and observers have come to the unanimous conclusion: the Internet and the traditional industry is one of the development of the Internet, but also a revival of the traditional industry

It should not be overlooked that professional areas such as legal services are relatively low in operating costs and do not involve issues such as logistics. and involved in the logistics industry E-commerce site if still want to open shops for users, hair supply and demand, rely on members to make some money, making the flow to earn some advertising fees, as the mind more into how to do "offline service" this piece. Of course, once related to offline services, its cost is not virtualized operation comparable, this is also a number of industry sites have encountered bottlenecks. The breakthrough of this bottleneck, but is the opening of cash flow channels, supporting line of business support lines, a lot of times, this is a forced choice, one is to solve the survival of the present, one is to seek future long-term development.

According to Analysys International research on Chinese search engine users in the second quarter of 2007, nearly 30% of users often use vertical search, mainly in digital, IT, tourism, maps, automobiles and so on.

Below Seoer and everyone analysis industry website marketing Attention points:

The development model and characteristics of the industry website

 for small and medium-sized users to improve the broad information platform, strengthen business information, good corporate brand publicity. The website should concentrate the industry resources, attract the attention of the bulk buyer and the purchaser, play the role of the industry information platform, push into the communication between the buyer and the seller, and reach the transaction rate.

Second, the industry website marketing Strategy:

 Search Marketing Promotion: Use keywords, long tail keyword optimization, SEO optimization to improve the flow of search engine conversion.

Strong promotion: Through the traditional newspapers, television, radio, exhibitions and other website publicity, promote the industry brand image.

 Self-help: Provide free industry information release platform and commonly used self-help tools.

 Online Services: For the industry buyers and sellers to improve online service technical support, to ensure that better improve the conversion rate of the site.

 Other Promotion: email, write blog, forum, write soft text, mass information, etc., strengthen the website information promotion.

Third, user experience analysis

 for the buyer, the seller, improve the angle of different services, to help companies promote, release product information, business opportunities, find suppliers, buyers, analysis of peer sites, take advantage of the site for the construction of the seller's needs: The main crowd is no corporate web site or just on the internet soon, Want to use the network marketing means to enlarge the market space of the enterprise. Hope that the site has a reasonable directory structure, easy to use, can make their own products conveniently let sellers find. Buyer's demand behavior characteristic the main crowd is already has the traditional supply channel merchant, they hope the website has the rich product information, facilitates the search, simultaneously provides the price, the contact method. Product professionalism, timeliness and strong, can facilitate the purchase of inquiries.