Input-output ratio of various online promotion means

Source: Internet
Author: User

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

If you go to Sina/netease/Sohu Home advertising, you can refer to the number:

Three major portal home page couplets advertising 100,000 yuan/day to bring traffic 60000 PV, each click cost of 1.6 yuan (according to the publication of the price of 40 percent calculation)

Three major portal home text chain ads, 4000 yuan a day, bringing traffic 10000, the cost is 0.4 yuan.

and the website Alliance promotion cost is:

CPA Website Alliance promotion 130 Yuan/day 10000 2 (PV) 0.1 6.5 yuan a registration, the daily registration quantity 200, passes 10% namely 20

To share a few more experiences:

1, the effect of the site delivery flow is lower than you imagine and their commitment is often 10 times times lower than, must have a sober understanding. Online advertising results can not be underestimated too much, must not have a fluke optimistic mentality.

2, all the web2.0 of China's web site from the effect to now see that there is little worth to put, because the traffic base is too small, even if the main page thousands of daily traffic, and then precision high-end also has no real meaning.

3, network advertising must first try 1 weeks to do, do not believe that its Web site to provide data and commitment, must be tested and then formally pay the investment, see the real input and output than do, or rather do not do (otherwise you will be forced to resign). Also to avoid its use to set up a joint page to bring technical means false traffic illusion (almost all sites in order to advertise the effect will use this trick), so be sure to set up the advertising code to evaluate the real effective flow.

4, overall, the average of each real effective one flow of 0.1 yuan investment costs is appropriate. SEO Promotion No matter how stressed is not too much! SEO is always the most ideal way to promote input and output.

Compare several online promotion methods the former are effective economic and the latter are expensive:

SEO VS SEM keyword bidding rankings

Website Navigation ads VS Portal Ads

Home Ads VS Level two page ads

CPA Website Alliance VS Portal Advertising

Rogue Software Promotion VS professional website promotion

You must believe in the above data and experience, because these are the experience of buying money. Can proudly say, as I have practiced hundreds of online promotion methods and know the cost-input ratio of each method, no more than 100 people in China (because the market director of the regular website does not know Plug-ins, Rogue, jump, virus and other promotion, and understand these mess to promote the means of personal webmaster and no opportunity to spend money to do formal advertising , and those traditional industry market personnel now basic awareness of network promotion is still put a banner and buy a few keyword stage, look at the EMKT network promotion article to know.

You might say, promotion can not just flow for the king, regardless of brand awareness and reputation Ah, but now the internet as the former health care products industry sales for the King stage, in the Robin stage to talk about the brand is luxury and pale, promotion or effect first: the least amount of money to get the maximum flow!

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