Inside chain also crazy five ways to build strong internal links

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"Content for the king, link for the Emperor", the quality of the site is mainly based on the content, so we say that the content of the king, especially the original content of High-quality, but also the King of Kings. Links are promoted to the same height as the content, so the link in the site construction and Web site optimization plays a role that cannot be ignored. Just different is, the link style is numerous, not only has the text link also has the picture link, not only has the external link also has the station link. As we all know, sufficient quantity and quality of external links, especially keyword anchor text links, can effectively enhance the site weight and keyword ranking. But within the chain also can not be ignored, and the chain is different, the main role of the chain to facilitate search engines to fully search the content of the site, as well as the effective transfer of weight between different pages. And the link in the station is completely controllable, just master a certain method with strong execution, can do very well.

Keywords anchor text link

It should be said that every page of the site, as long as the search engine crawling included, and will certainly be given different weights. and different pages, different content of the search engine weight assigned to how many are not the same. This view, the author in the "How the original more pleasing users and search engines?" There is no doubt that the weight of the page with more original content is relatively higher. How to effectively use these weights, and pass them on to the "value" of the better pages, naturally become an unavoidable topic. It is common practice to identify the keywords in a page article by or by tags, and then link to the target page. Many people think that by increasing the density of keywords, can effectively enhance the weight, in fact, the keyword anchor text links and special logo effect better.

Ii. Resource Reference URL link

Construction within the chain like fishermen weaving nets, the more dense the net effect of the better, so through the link to identify the URL to reference resources, as the content of the page, the optimization effect will be better. This operation on the one hand can let search engines, more convenient crawling search site content, on the other hand, also has a fairly high user experience, when users read the content of the article, can also be like a search engine, more convenient direct click on the link, you can find references to resource references page source and detailed content. In fact, the page also needs to cross the link, and by invoking the resource URL link, more real and more objective effect is also better.

Third, the content related guide link

General user experience a better site, will be at the bottom of the article plus a related reading. There are two kinds of related guidance, one is subject-related (also can be called keyword-related). For example, the theme of an article is related to website construction and website production, its key words identified as "Shanghai website Construction", after the article through the program will be related to the theme of "Shanghai Web site Construction" article, listed, its purpose is to facilitate users to read, enhance the user experience while allowing search engines can also be more convenient to retrieve crawling pages. Another manifestation of related reading is that the subject has no relevance, but a successful program is invoked. In fact, we often at the beginning or end of the article, see is a certain article, the next is a certain article, is also a related guide.

Four, navigation section menu link

Many people ignore the navigation in the link to play a role, in fact, whether the main navigation or deputy guidance, navigation in the site optimization role can not be ignored. High-quality column navigation, must take into account link search and content optimization. Because search engines can now only retrieve text, so take into account the site optimization navigation must be based on text. or navigation for direct text, or for pictures with an alt caption. But the most undesirable is the flash navigation, because the search engine does not recognize flash, and flash loading is limited to the client's speed and browser plug-ins. Take into account the optimization of navigation links, the same can be effectively integrated into the keyword, and because it is navigation, almost every page will have a layout and natural diversity, optimization effect is also more obvious.

V. Sitemap topology Links

Site map is originally for link building and optimization services, so be sure to make full use of. For different search engines, the design of the site map is not the same, Google recommends a site map based on HTML standards, and Yahoo prefers XML-formatted site map. Of course, the use of dynamic language of the site map, can also be a search engine better recognition and recognition. Site map more often, is the site topology, the site map can also be cleverly inserted keywords. It should be noted that the site map is a global whole station map, should be careful planning and reasonable preparation. And through the program generated site map, more like a link factory inside the station, although it can play the role of internal links, but lost the meaning of the site map.

To effectively improve the optimization effect, links should not be ignored, internal links are very important. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that, like external links, within the chain construction also need to follow the principle of reasonable and diverse. Just within the chain of reasonable diversity, more time to cooperate with the original content, the text of the keyword Special identification processing, link to the target page can effectively transfer weight. Based on a reasonable diversity of internal links for the standard, the same does not allow the existence of keyword-piling cheating, for example, we often see a lot of keyword anchor text links, it is not desirable practice.