Instagram's going to make a profit by always doing the elimination

Although Instagram was a good day for employees after Facebook's acquisition, the team expanded from 7 to 16 people up to 34 now, but at the Commonwealth club yesterday and Instagram two founder--kevin Systrom and Mike Krieger's talk about the company's profit model, the two founders showed considerable concern: how to turn the business into a sustainable business that they haven't thought about.

In the beginning, Mike said: "When I get up every day, I'm a little scared, and if we don't go up again and the user starts to fall, what are we going to do?"

The two founders of Instagram seem to prefer to use the exclusion method. When the product was first decided, they used the exclusion method, which was said to be the penultimate of the alternative list at the time, the instant and telegram, and they decided to use the name when they Instagram. In this business profit way, their thinking is also: first rule out we will never consider the approach.

1, will not do Flickr Premium membership mode

Speaking of Flickr, which Yahoo! recently acquired, Kevin said he himself was a member of Flickr, but Instagram would not consider the model, and added: "Getting our users to pay advanced user fees is not the driving force that drives me out of bed every day." We don't collect money from users. ”

Even the introduction of a pay filter is outside the scope of the consideration. The two founders said they introduced a filter that was three months ago, but wanted users not to put too much emphasis on the filter, "When I had a Facebook page, someone said, hey, that's the guy who made the camera software." We are not a photographic software company, we are a company that provides people with communication. "As a result, they will focus on continuing to improve their social communication experience after providing a photographic experience that allows most people to take good pictures easily."

2, video and search is not considered for the time being

Instagram's goal is to get most people involved in the world through simple, real-time photography. Kevin said: "We do a product is to solve a problem." Did the search solve any problems? Still, Instagram tried a project last year take the user back a few years ago, in the form of slides, because it seems to them to be a big part of the reason people take pictures-to remember what they've done, where they've been, and who they've seen. On video, they responded: "We didn't say Instagram was a thing that captures all the pictures in the world." "But for now, they think Vine has done quite well in this area," like the Instagram video version, and they want to keep the product "simple and powerful" and provide a "faster, more beautiful, better use experience".

3, "Never sell user Photos"

"Users have their photos and all the copyrights, and we're just making it easy for you to share your photos with the world," said Kevin, in response to the turmoil created by the previous change clause, which clearly says that the sale of user photos is never planned in terms of how they think about the company's profitability.

The most likely way is to do ads based on user images and interests. The two founders repeated in yesterday's interview that Instagram's original intention is to allow users to express "This moment" in the form of pictures, capturing every minute of every corner of the world, the kind of native, bringing people together through pictures, labels, and geographical locations that subsequently form communities (organical Way to gather arranges up) was very pleasantly surprised.

Instagram's data show that the "dog" label has now reached 8.6 million pictures, which is a huge, pet-loving market for them. Mike said: "Cooking is a good way to find out, people are keen to upload their own cooking food, and then the label to browse other photos." "If Instagram want to open up picture ads--and Twitter tweets are similar, but these ads can be displayed under the tag, when the user actively browse the discovery, appear on its screen." And Mike also said: "We are also planning how and when to do, as in Vogue magazine ads, those advertising pictures are pleasing." ”

When asked: "Facebook has been no longer considered a tidal wave for so long, it feels a little dated, and Instagram is still quite fashionable, what do you think of this combination?" How long does it take for a company to maintain its trendy vitality? Mike said: "Both of these products are the default option for people to socialize, and we just need to be on a daily basis and that's something new for some people." "Perhaps the only thing that can be done is to continue to enter new markets and new corners of the world map and keep up with the growth of users before they find a stable and sustainable profit model," he said.