Internet portal to "invade" social networking sites for new and old wars

Every reporter Zhongchunhui from Shanghai happy net of the popularity of the portal has attracted the attention of the SNS (social networking site). A few days ago, Sina "Friends" and Sohu "white Society" has officially entered the beta stage, coupled with the first step Tencent alumni QQ, the four major commercial portals have entered the SNS market.　　With a huge flow and cash advantage, the traditional portal will be like two or three years ago occupy the field of blog, will be happy, network, such as domestic SNS pioneer hit the next door? The portal launched a massive foray into SNS last month 20th, "Sina Friends" began to provide SINA internal staff testing.　　According to Sina employees who have tried the product, "Sina friends" are different from what some media have called "Chinese version Twitter", and its function is closer to a SNS website. At present, Sina friend status show is still "imminent launch, please look forward to", currently only through the invitation to enter the beta. As you can see from the homepage of Sina Friends, this product is positioned as "a real social network". Sina says the product is positioned to help users build useful relationships.　　From the homepage of the large publicity pictures, Sina Friend's user orientation should be young fashion crowd and office white-collar family.　　It is said that Sina will probably then integrate Sina blog, Sina Podcast, mobile phone Sina and many other services to Sina friends. Also in May this year, the Sohu company takes a year to develop the SNS product "The White Society" also formally starts the beta.　　It is understood that Sohu White Society has Sohu Pass, Sohu small note, sogou, music, pictures, Chinaren, such as a series of mature products Sohu integration, and opened the web chat new communication functions. Tencent acted earlier. January 6 This year, Tencent officially released its SNS products "QQ alumni", for all students in school open, requiring users to use real names and photos to register services.　　In addition to the new "friend impression" and other features to strengthen the SNS characteristics, QQ alumni has realized and Tencent network, QQ space, Tencent racket products such as the connection, one-click Login. Insiders believe that this is the SNS field of the Tencent test water.　　Tencent insiders said that, in the near future, Tencent will also develop white-collar vertical areas, urban vertical areas such as the user group of users of the SNS site, enhance the stickiness of users. The forerunner encounters the attack at present, four big commercial portal website has the three giants already to gather SNS position.　　There are industry analysis, the three giants, Sina is the news portal eldest brother, Tencent sitting in China's most active user resources, Sohu has chinaren, focus network, blog and other matrix relations, these powerful giants enter, will inevitably affect the existing SNS pattern. Some industry analysts pointed out that, throughout the history of Sina's development, you can find that it has always been the practice is not to rob the first, not ashamed of the last, the Internet has what products or mode of fire, Sina is always on the sidelines to observe, and other people to gradually touch the line after the Sina againStriking, to the portal resources to kill small companies. Industry insiders then worry that, once the portals with huge funds and resources are involved in new Internet application services, independent pioneers will face a difficult situation.　　And, from the lawsuit of two happy net, net this kind of service mode is easy to be duplicated, the user is in to steal the vegetable, the small game that steals a car to produce tired, will gradually return to the place that converges the mainstream resources. Some people disagree with the above analysis and concern. Have a network of thousands of oak group and a high level on the "daily economic news" said, "will not worry about Sina, Sohu and other portals to intervene, because each has a different main direction, the focus of investment can not be compared." We are dedicated to do SNS website, from experience and already have user resources have made good achievements. The person also said that although the portal did succeed on the blog, but in such as video, mailbox, search, wireless services, such as the expansion of a few, "a lot of business, they are not necessarily able to do." "Despite this, has been in the domestic SNS market to do some of the reputation of the net, the net, etc. facing the situation is still grim." On the one hand, the market segmentation intensified, in addition to the white-collar, alumni, players of the community, even designed for children's SNS community has emerged several homes. On the other hand, in addition to the traditional portal site, China Mobile 139 community, Taobao "Amoy paste", Alibaba "network" and so on are impatient to come.　　Although SNS's profit path has not been clear, at present can create the commercial benefit is very little, but undoubtedly, these strong and the pursuers ' joining will make the next stage SNS market competition more brutal.　　Background independent blog lost to the Portal network Business Portal High-profile intervention in the field of SNS, it is easy to think of a few years ago the blog war. In the 2002, Xingdong, known as the "Godfather of the blog", launched a blog in China. In just one year, blog China has become the world's first Chinese blog site. Rapid development of the blog China has been favored by the capital market, has received several rounds of financing.　　Subsequently, Blogbus and other independent blog sites have also received a large amount of financing, set off a wave of popular blog.　　But with the September 8, 2005, the first Portal Sina Blog channel officially online, other portals have also advanced in this area.　　With its original funds and user resources and other advantages, the portal site in just a few months to easily storm the market, independent blog site's glorious history. According to China Internet Association published in February 2006, "China Web2.0 Status and Trends survey Report" shows that, although users often visit the blog site ranked number one is still the blog network, but Sina blog and Sohu Blog market share rapid leap, respectively, 26.3% and 18% crowding out the 二、三位. In the portal under the strong siege, blog China and so quickly defeated the next, gradually disappeared, in the fall of 2008, the spread of fundsNervous news.