Internet review: Microsoft IE9 still hard to recover lost market share

Original Zebian: Songjie

Ie9beta came, the official version is not too far away, as Microsoft's latest browser, IE9 will undoubtedly take over the previous generation of IE class-as far as possible to recover from the IE6 after the slowly lost market share. At the beginning of this century, ie once accounted for more than 90% of the share, but now has shrunk One-third, down to about 60%.

July 2010 City Occupancy Statistics

The battle for browsers is getting hotter

So will IE9 be able to complete the task of regaining lost ground in Microsoft's plan? On this question, or first to review the browser's war history.

First back in the middle of the 2000, Firefox began to emerge with security and functional advantages. It is small, fast, with tag browsing, easy to install the expansion, soon the old IE6 left behind.

Finally, Microsoft has come up with IE7 to deal with aggressive Firefox, enhanced security and added new features such as tabbed browsing and RSS readers. Despite a slight improvement in Microsoft's efforts, corporate users have balked at the new version of IE, adding that Microsoft did not start by forcing updates to IE7, making it impossible for IE7 to replace IE6.

Time came 2008, with the advent of Firefox 3 and the launch of the Windows version of Apple's Safari browser, a new round of browser battles began. Depending on the number of new features and the high level of support for Web page standards, they encroach on IE's share faster and faster. More lively, in the same year, another internet giant Google has entered the field of browsers, the other killer is a simple user interface and efficient performance, and soon in the market to gain a foothold and maintain a rapid growth momentum, today, Google Browser has overtaken Safari to take the third place.

IE9 faces Chrome and Firefox (Editor's note)

IE9 's mission and challenges

Google's emergence, so that other vendors see a different way of development, and began to try to follow Google, which also includes Microsoft, in the recent exposure of a ie9beta screen screenshot, we can find that IE9 also began to take a streamlined interface.

Simple interface

For IE9, Microsoft's focus on natural history hardware acceleration and support for web standards. Compared with previous versions, the IE9 fourth platform preview has scored 95 points in the ACID3 test (out of 100). Similarly, IE has been criticized for the speed of JavaScript has been greatly increased. But these are not the unique features of IE, Firefox 4, Chrome 7 is also available, and the slightest drop downwind.

To recover lost shares with IE9, there seems to be a lot of difficulty, one reason is Microsoft's lack of attractive things. In fact, many Microsoft products face similar conditions. In the face of rival challenges, Microsoft, despite its positive response, has not been able to take on a bright spot like its rivals, and you can always find a precedent from other products for each new feature. For users who have migrated to Firefox or Chrome, IE9 doesn't make them feel fresh. In other words, IE9 can retain the existing user base, but it is more difficult to recall those who have left.

Although IE9 has been greatly improved, but is there a sense of déjà vu? When IE7, IE8, they also have a lot of improvements, but did not prevent users from losing. Why is that? Because the opponents of the pace of improvement faster, each can lead half a step or more.

Let's take a look at how Firefox and Chrome are appealing to users. In the field of browsers, the most innovative is opera, including tags and many other features are opera first to create, but it is now a very embarrassing position in the five big browsers bottom. This shows that the creative is not enough, to provide users with new features both simple and stylish, but also safe and stable, but also to establish a good reputation and strong marketing strategy. In addition, Firefox and Chrome will also attract a variety of technology enthusiasts to add to the version of the test, whether it is alpha, beta (Firefox) or dev development version (Chrome).

Conclusion

The final scenario and may be: Users will be happy to try when IE9 carries a lot of new features, but those who have already turned to other browsers will not be able to use it again as a first choice, so in this case, let IE9 stick to the position can be competent, but to recover lost ground may not be useful. When Microsoft can walk in front of its opponents, it is the beginning to recapture the market.