Internet helps traditional decoration industry marketing promotion

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In the traditional home decoration design industry competition white-hot today, the country every day there are hundreds of small companies open, there are also hundreds of companies closed down, the rest of the company in addition to individual strength mixed with the wind, others are struggling to maintain operations, the traditional salesman more and more difficult to do, and even the community can not go into ... In order to survive, the whole industry is looking for breakthroughs.

The upsurge of the internet has given a new opportunity for the traditional home decoration company, especially the small and medium-sized decoration company, how to do well the Internet marketing promotion decides the future destiny. So how does the traditional industry use the lowest cost to obtain orders through the Internet to achieve sales? Under the old snail to Beijing Fu and Shuang Sheng Technology Co., Ltd. (www.avwcn.com) as an example, for everyone a brief introduction of small and medium-sized traditional industries company Internet channel expansion and marketing promotion, and achieve profitability.

Precise positioning and strategic layout

Accurate positioning is the first positioning of their own, and then the target customer positioning. So how to position? First, analyze and solve the following questions: Who are we? What do we do? Why do we choose us? What are our strengths? Who are our target customers? Target customer characteristics.

If the above series of questions have a perfect answer, then the basic positioning is determined. Next, start to determine the target customer positioning, that is, the characteristics of the potential customers, concerns, the white is what the target customers like, often go where, focus on which keywords.

The above two positioning is OK, then can start to plan a marketing type Enterprise website. Through the entire site, must be fully elaborated on the above issues, layout good keywords and customers focus on hot spots. To meet the needs of potential customers, and guide customers to understand, consult, facilitate transactions.

Channel Development/Directional Marketing

Do not think that with the company's marketing-oriented web site can be, we have to push it out. In this era of information flooding, the bouquet is also afraid of Deep alley. Potential customers know us, and understand that we will be able to achieve marketing, so the next point is to expand channels, according to target customer positioning to do marketing promotion. What are the ways to promote it? Can say there are many, and has been a variety of so-called marketing experts say rotten, I can only tell you, do one to two is enough, to achieve the ultimate, everything is loose, the novice is not suitable to operate too much, not to play the effect. Here are some useful and more common ways to promote:

1. Search engine bidding. The advantage is quick, good operation can quickly achieve low-cost marketing, of course, the shortcomings are also obvious, with the increasingly fierce competition, click Price increase, especially in the hot industry invalid clicks and malicious clicks gradually increased, more and more expensive;

2. Search Engine optimization. And bidding, are doing search engine marketing, the advantage is not to spend money to do rankings, save costs, advertising nature is not obvious, not easy to cause visitors disgust, long tail word flow accuracy. The disadvantage is that the optimization cycle is long, unstable, competitive words more difficult to get ranked;

3. Flow platform Drainage. This is the use of a large platform to access traffic, for example, open a public homepage on a large social network, share knowledge, leave a link to guide visitors to our website, or open an official microblog to attract interested potential customers, release knowledge until the question and answer know, library, experience, etc., not to elaborate, interested in can search;

4. Directional marketing. Directional promotion To do the word effect can even exceed the bidding, the operation is based on our previous target customer positioning, to determine the characteristics of potential customers, concerns, and so on, to find the target customer's gathering place, and then do the promotion of orientation. For example, to do high-end Villa home theater design, you can find the Villa owners forum, Villa Community bar, QQ groups and other platforms, where the active visitors are potential customers, if you promote the place, their own product services are also excellent, then the realization of the signing of a deal is the case.

Summary: Through the introduction of the above, we should have a certain understanding of the traditional network of home decoration industry, do a good job of the network, is the future enterprise Take-off inevitable choice and important means, hope that the industry tongren many share their experience, I am an old snail, still on the road, with you forward.