Internet Promotion method: Internet advertising

Internet advertising, as its name suggests, is the advertising on the web. The use of advertising banners, text links, multimedia methods in the Internet to publish or publish ads, through the network to the Internet users of a High-tech advertising mode of operation.

Compared with the traditional advertisement of the four major media (newspapers, magazines, TV, Radio) and the recently favored outdoor advertisement, the network advertisement has a unique advantage and is an important part of implementing the modern marketing media strategy. The Internet is a brand new advertising media, the fastest effect is very good, is the expansion of small and medium-sized enterprises to install a great way, for a wide range of companies to carry out international business.

At present, the market of Internet advertisement is increasing with astonishing speed, the utility of network advertisement plays more and more important. So that the advertising industry even think that the Internet will surpass the road signs and become the fifth largest media after the traditional four media (television, radio, newspapers, magazines). So many international advertising companies have set up a special "network Media Division" to open up a huge network of advertising market.

At present, network advertising has a wide coverage, low cost, strong effect optimization, network advertising is one of the main promotional methods of network marketing, the following seoer and everyone analysis, how to make the network ads more targeted, better user experience, can improve the effectiveness of advertising.

First, the advertisement collocation, stimulates the user clicks the desire.

Good web ads should be placed in the eye-catching position of the Web page, the use of pictures + animation + text and so on, so that the ads more vivid, visually more impact, but also pay attention to the style of advertising and Web pages, integrated into one, improve user experience, so that visitors involuntarily, the desire to produce clicks, resulting in advertising benefits.

Second, the concept of advertising language, establish brand image.

Some domestic and international famous website, in order to enhance the user distance, establish the brand image, have designed the relevant image, such as "Baidu, you will know", "everything Is Possible", "do not take the usual road", "sincere to Forever", "My site to listen to Me", "Diamond permanent, a perpetual spread" and so on, All of them experience profound meaning, how to make the advertising language can be launched to establish brand image, to do the following:

1, concise sentences, simple, straightforward.

2, to use the expression of the head language line, user-friendly memory, improve word-of-mouth promotion.

3, advertising language to be innovative, unique, text to be easy to understand, give people the space to imagine, seize the user's attention to imagination.

Third, the content is often updated to improve freshness.

Users watch ads for a long time, more times, will increase the user fatigue, boredom, in order to better adapt to the site repeat, after the advertisement can not be fixed, if the determination of the advertising language is set, it is necessary to properly handle pictures, images and peripheral collocation, often updated colors, text, more users can increase the click rate.

Four, positioning the user group, put the corresponding ads.

According to the type of advertising, analysis, lock the relevant user groups, streamline the budget, put the corresponding network media, advertising do not ask for more, but to achieve accurate, accurate. Select industry-related sites, user groups, site traffic is high, the credibility of the site to launch. With less effort, can improve the user conversion rate.

At present, the network media has a wealth of user groups, a broad advertising market, comprehensive regional promotion and other development prospects, advertisers are less money, quick results, the spread of a wide network of marketing means one.

Author: seoer Xi yuan site: http://www.noseo.org.cn/

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