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Absrtact: With the rapid development of Internet industry, network marketing is also in full swing. The June 08, 2010 "China Internet Situation" white paper is clearly pointed out that the establishment of E-COMMERCE system has more than 50% large enterprises, through the Internet to find suppliers of SMEs over 30%, through the Internet to engage in marketing promotion of small and medium-sized enterprises up to 24% and other data. Today's China has ...

With the rapid development of Internet industry, network marketing is also in full swing. The June 08, 2010 "China Internet Situation" white paper is clearly pointed out that the establishment of E-COMMERCE system has more than 50% large enterprises, through the Internet to find suppliers of SMEs over 30%, through the Internet to engage in marketing promotion of small and medium-sized enterprises up to 24% and other data. Today's China has entered the era of network marketing. Whether it is production, trade, service, technology, through the use of network marketing to eliminate the time between the customer and the limitations of space, to achieve greater dissemination of the results and corporate sales revenue.

Network Marketing for many enterprises the first feeling is the need for a technical team to carry out the work, so this concept so that many people do not have the talent of the enterprise. In fact, the answer is not also, network marketing is actually a marketing network, the network as a marketing platform. Because on the network: The Enterprise's final customer has not changed, the enterprise's product has not changed, the enterprise's selling point has not changed, the only change is the marketing platform. Before the enterprise is in the newspaper, the television, the magazine, the terminal and so on platform advertisement makes the marketing to let the consumer understand the brand, the product and the service, then attracts the consumer to the traditional terminal store to buy own product. Network Marketing, but is the marketing platform replaced by the Internet, manufacturers in the internet to do marketing advertising to promote their own brand, products and services, and then let customers directly into their own shopping site or to the traditional ground terminal to buy their own products, so the essence of the marketing has not changed.

Then do network marketing must know about the characteristics of the network and network marketing forms. What are the current forms of Internet marketing? The following will be covered in detail:

Network Marketing is currently divided into 15 major forms: That is, search engine marketing, instant messaging marketing, network viral marketing, BBS marketing, network blog marketing, chat group marketing, network knowledge Marketing, network event marketing, network Word-of-mouth marketing, network direct marketing, network video marketing, network image marketing, network software marketing, RSS marketing, SNS marketing.

The first type: Search engine marketing

Search Engine marketing is currently the most important Web site marketing means, especially based on natural search results of the search engine promotion, because it is free, so many small and medium-sized websites, search engine marketing method has become the main component of the network marketing method system.

The main methods of search engine marketing include: Bidding ranking, classification directory login, search engine login, paid search engine advertising, keyword advertising, search engine optimization, Address bar Search, site link strategy, etc.

Second form: Instant Messaging Marketing

Instant Messaging Marketing is also called IM Marketing, the enterprise through instant tool IM to help enterprises promote products and brands of a means, commonly used mainly in one of two situations:

The first, network online communication, small and medium-sized enterprises to establish a shop or corporate web site generally have instant messaging online, so that potential customers if the product or service interested in nature will actively and online business contact.

The second, advertising, small and medium enterprises can through IM marketing communication tools, release some product information, promotional information, or can be published through the image of some netizens loved the expression, coupled with the company to promote the logo.

The third type: viral marketing

Viral marketing is a commonly used network marketing method, often used for website promotion, brand promotion, etc., viral marketing using the principle of word-of-mouth communication, the Internet, this "word-of-mouth spread" more convenient, can spread like a virus, so viral marketing becomes an efficient way of information dissemination, and, Because this kind of dissemination is between the user spontaneously, therefore almost is does not need the expense the network marketing method.

The great power of viral marketing is like a tiny pebble poured into a calm lake, the moment seems to just stir up a little ripple, the lake returned to calm, but wait a while, you will see the ripple in the continuous layer of the extension, just a few minutes, the entire lake has been shaken. This is the glamour of viral marketing.

2008. March 24, The Coca-Cola Company launched the Torch online transmission. This activity is a classic viral marketing case. If you get the torch to pass the online qualification, will receive the "Torch Ambassador" title, Avatar Place will appear a not lit icon, then you can send an invitation to one of your friends.

The fourth type: BBS marketing

BBS marketing, also known as forum marketing, is "the use of forums such as network communication platform, through text, pictures, video and other means of disseminating corporate brand, products and services, so that the target customers more in-depth understanding of enterprise products and services." Finally achieve the promotion of corporate brand, products and services, deepen market awareness of the network marketing activities.

BBS marketing is to use the forum's popularity, through professional forum posts planning, writing, distribution, monitoring, reporting process, in the Forum space to provide efficient communication. including a variety of sticky posts, ordinary posts, serial posts, controversy posts, multiple graphics posts, video posts. Use the forum powerful gathering ability, use the forum as the platform to hold all kinds of floor, irrigation, posters, videos and other activities, to mobilize the interaction between users and brands. and to achieve corporate brand communication and product sales purposes.

Fifth form: Blog marketing

Blog marketing is through the blog site or blog forum to contact bloggers and visitors, using the blog author's personal knowledge, interests and life experience, such as the dissemination of commodity information marketing activities.

The Essence of blog marketing is to share the right of discourse through the original specialized content, to establish personal brand, to establish the identity of "opinion leader", and to influence the thinking and buying behavior of readers and consumers.

Sixth Form: Chat Group Marketing

Chat group Marketing is an extension of instant messaging tools, the specific use of a variety of real-time chat software group functions launched marketing, the current group has QQ Group, MSN Group, Wenwang, there ah Group and so on.

Chat group marketing with the use of instant messaging tools with low cost, instant effect and strong interaction effect characteristics, widely used by enterprises. He is through the release of some text, pictures and other ways to disseminate corporate brand, products and services, so that the target customers more in-depth understanding of enterprise products and services. Finally achieve the promotion of corporate brand, products and services, deepen market awareness of the network marketing activities.

Seventh form: Network knowledge Marketing

Network knowledge Marketing is the use of Baidu's "Know", "encyclopedia" or the enterprise site built by the questions and answers plate platform, through with the user to ask questions and answer the way to disseminate the Enterprise brand, products and services information.

Network knowledge marketing is mainly because of the expansion of the user's knowledge level, so that users experience the professional and technical level of enterprises and individuals and high quality services, so that enterprises and individuals to generate trust and recognition, and finally reached the dissemination of corporate brand, products and services information.

Eighth form: Network Event Marketing

Network Event Marketing: Is the enterprise, the organization mainly by the network as the dissemination platform, through the careful planning, the implementation can let the public participate directly and enjoys the joyful event, and through such event achieves attracts or diverts the public attention, the improvement, enhances with the public relations, the Shape Enterprise, the organization good image, In order to seek greater results of business marketing communication activities.

The current social network reds and Wenchuan earthquake "ban Wanglaoji" are successful network event marketing typical cases.

Nineth form: Network Word-of-mouth Marketing

Network Word-of-mouth Marketing is the traditional Word-of-mouth marketing and network technology organically combined with the new marketing method, is in the application of Internet interaction and convenience of the characteristics of the Internet, through the consumer or corporate sales to text, pictures, video and other word-of-mouth information and the target customer interaction between the interactive communication, both on the enterprise's brand, products, Services and other related information to discuss, so as to deepen the impact of the target customers and impressions, and ultimately achieve the purpose of network marketing.

"Network Word-of-mouth Marketing is the most effective communication mode in the WEB2.0 network." Online Word-of-mouth marketing has been prevalent in the international arena for a long time, the United States has a special association to the field of special authority to explore.

Tenth form: Network Direct complex marketing

The network direct marketing refers to the marketing way that the manufacturer directly develops the distribution channel or directly faces the end consumers ' selling products through the network. such as: B2c,b2b and so on.

Network Direct marketing is through the traditional direct marketing behavior and network organically combined, thus evolving into a new, subversive marketing model. Many small and medium-sized enterprises because of excessive distribution costs and their own strength is too small and other reasons, have adopted network direct marketing, want to pass its low-cost, large income and other characteristics. To achieve a small broad purpose.

11th form: Network Video Marketing

"Network Video Marketing" refers to a variety of video clips in various forms on the Internet, to promote corporate brand, product and service information for the purpose of marketing tools. Network video advertising in the form of similar to television video clips, it has a variety of characteristics of TV clips, such as strong infectious, form content diversity, wanton creativity and so on, but also has the advantages of Internet marketing, such as interactivity, active communication, fast transmission, low cost and so on. It can be said that network video marketing, TV advertising and internet marketing both "love" set in one.

12th form: Network Image Marketing

Network Image Marketing is the design of the company's creative pictures, in the major forums, space, blog, and instant chat tools such as transmission or through the search engine automatically crawl, and finally reach the dissemination of corporate brand, products, services and other information to achieve marketing purposes.

The 13th form: Network Soft Wen Marketing

Network Soft Wen Marketing, also called network News marketing, through the network portal sites, local or industry sites and other platforms to disseminate some of the exposition, news and publicity of the article, including some network news, in-depth reports, case analysis, the enterprise, brand, people, products, services, Activities and other related information in the form of news reporting, timely, comprehensive, effective and economical to the public widely disseminated new marketing methods.

14th form: RSS Marketing

RSS marketing, also known as network Electronic Subscription magazine marketing. Refers to the use of RSS Internet Tools to transfer marketing information of the network marketing model, the characteristics of RSS marketing determines its more than other mailing list marketing has more advantages, is the replacement of mailing lists and supplements. The use of RSS is the industry in the majority of people, such as research and development personnel, financial personnel, Enterprise managers they will be in a number of highly professional technical, financial, management and other professional web sites, mail form to subscribe to their magazine and log information, and to understand the industry's new information needs.

SNS, the full name social Networking services, that is, social network service, such as: Chinese people nets, happy net etc are SNS-type website. These sites are designed to help people build social networks of Internet applications. SNS marketing, with the network of community and the rise of the marketing approach. SNS community in China's rapid development time is not long, but SNS has now become a popular user of a network communication mode. SNS Marketing is the use of SNS site sharing and sharing functions, in the six-D theory based on a marketing. Through the means of viral transmission, so that the enterprise's products, brands, services and other information by more people know.

The above is for the enterprise commonly used network marketing 15 big forms. In the next 30 years who can marketing the network, who can market often if the enterprise has not started to do online marketing, then you will really like the network said: "You will miss not a chance, but miss an era."