Is it necessary to do bidding and optimization in medical network promotion?

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Referring to the optimization of medical websites, most insiders may be of the view that there is no need, optimization is so hard to do, direct investment bidding is much better. I think the people in this section have two things in common:

The first is that they do the disease can push Baidu bidding, that is, they do not know that there are such a few can not push the price of the disease, such as cancer, hepatitis B, epilepsy, vitiligo, diabetes and so on ...

The second is that they all think how can medical optimization be done now?

Below will use an example to express my point of view.

Medical promotion In addition to Baidu bidding, now the most popular is probably news source, level two domain name (two level directory), 39, such as health Network hard wide, website optimization and so on. Then most of the hospital network owners do news sources and level two domain name, which I can not say is not worth, because we are doing, but also has a little effect, of course, the prerequisite is to burn money every month.

Compared to the previous several ways, site optimization may be a lot of diseases have been abandoned, the main reason is difficult to do, often by K, time-consuming. If it is a contracting department, then I think can abandon optimization, many departments do a two or three years after a place is often the case, if it is to do the hospital, I still suggest that the site optimization to continue to do, the first is to do the long-term needs of the brand; the second is to do the cost of optimization relative bidding or news sources and so on, really is bucket, In particular, it is not possible to do the bidding of the disease, but also the third is to optimize the site, it will correspondingly reduce the cost of bidding. Now the single IP cost of each disease is probably the lowest in the price of more than twenty or thirty yuan, according to the simplest algorithm, assuming the optimization station 100IP per day, which is equivalent to saving the monthly (100x20x30=) 6W cost.

Some people say that do the medical station optimization, every month to buy outside the chain is a large amount of money, and do the medical station optimization seemingly the most expensive is the cost of the chain, really is this?

I would like to cite a simple example, for example, we search "Beijing People's Hospital", the results of my local display in Jinan prevail:

You can see from the graph that the first place in the natural ranking is the independent website, let's look at his chain.

Not even?

Below is the data of one of the optimization stations in my hand, the first is the key words:

District Hospital class Word an IP value how much must everybody know

And then the back chain:

Very rarely, right?

Then flow statistics:

To prevent nagging people say I took the day's data Mongshi, deliberately to the nearly 90 days on the average interception. Finally, take a look at the registration history of the example two Web sites:

Beijing people This station has more than 6 years, throw away the domain name history (a few days ago wrote an article about the old domain name, interested friends to http://www.admin5.com/article/20131019/528020.shtml reading), only consider human factors, This at least shows that the station has been doing for 6 years, it is not easy. Beijing People's Hospital website operating methods I do not know, as for my hands on the medical site optimization Experience I will continue to update.

This article original address http://www.zcctv.com/post/9.html, old Zhou new blog, regardless of my experience is suitable for you and your industry, are welcome to communicate.