is the website high bounce rate bad?

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Is it a bad thing to have a high bounce rate on a webpage? It depends on the situation. You don't have to worry, in this post, we'll consider the bounce rate and other factors to help you identify a bad high bounce rate from the high jump rate.

One of the positive effects of Google's panda action is that more and more people are starting to check the overall quality of their site content, removing low quality, low participation and low value Web pages. That's why many seoer have been advocating annual content checks every once in a while.

First of all, let's take a look at a question in the theoretical perspective, is high bounce rate a bad thing? When do you not worry about high jump? However, the jump rate algorithm package is always slightly different in technology. A person enters your website, browses the page, and then leaves the page, which is called jumping out. However, it is naïve to assume that the bounce rate is always a bad thing. Sometimes web pages answer people's Questions, solve people's puzzles, or provide people with the information they need to do something extra. You need an example where I run some travel sites, as I know that airlines and government websites often have some nasty SEO and architecture. So I often collect the hot questions people are looking for and create a Web page that collects common problems for these people. One of my pages got a high bounce rate of over 85%. However, by using services like Crazyegg, I was able to track clicks through the Print button, and more than 45% people browsed and clicked on the page. Obviously, the Web page played its part.

Now, let's look at the actual number, below is my analysis of the page bounce rate.

You can see the jump rate is very high, if you only care about the bounce rate, you can throw these pages into the Recycle Bin, and plan to rewrite or delete it. Also, you just need to look at the time on the page. You can see how much time people spend on these pages, because people read the pages and these pages have value.

Let's look at another set of pages

We can see these pages also have this high bounce rate. But if we look at the original time of these pages, we will find another situation where people just stay briefly on these pages, which may be a bad sign from a search engine's point of view. So these pages need to be updated, rewritten or deleted.

Other factors you need to be aware of are ad revenue and affiliate commissions. This may be a Web page with a high bounce rate need to care about the factors. Because when people click on these ads or click on affiliate links, you can make money. Before you decide to guarantee quality and resolve, if these pages need to be updated or removed, you will not only consider the bounce rate, but you need to consider the pages as a whole. This will play an important role in your website.

From here you can learn from the experience:

Check your site regularly for content. Make sure your page has a high bounce rate

Consider other factors that affect the page, such as the time spent on the site, advertising revenue, affiliate revenue, social networking site collection, and so on.

First, try rewriting, updating, strengthening, and propagating web pages. In the long run, this is often a better choice.

When the Web page is outdated, it is not profitable to delete it.

In some cases, you may need to make these pages stop spiders from crawling. In fact, when they are valuable to the site users, it is meaningful. But from a search engine's point of view, there is little or no meaning.

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