Issues that should not be overlooked: Web site "search engine friendliness"

Source: Internet
Author: User
Keywords Search engine SEO

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I've always had a feeling that is a Web site and the relationship between the search engine can be used to describe a quantitative term, it can be called: Search engine friendliness, of course, it can also be called search engine attention, search engine weight, etc., the key is not in the name of this noun, but in this noun contains things.

In my previous article: "A brief discussion on the core idea of SEO: Web site and search engine" heaven and Man "inside, for this issue has done a certain basic exposition:" The real SEO is actually let the website and search engine friendly, harmonious and mutual benefit of a technical idea, really reach the highest realm of SEO, Is stationmaster first thought is how to bring the use to the visitor, the website stands in to the Netizen benefit basic thought, stands in the search engine's user experience thought to ponder, optimizes "," the website makes an outstanding resource. and search engine will push it to search the user, achieve the good situation of mutual benefit.

So how do we define "search engine friendliness"? Let's just define it as: "search engine friendliness refers to the quality and focus of the search engine on a site." "In other words, search engine friendliness" is the result of locating a two-way relationship between the site and the search engine.

For the "search engine friendliness" quantification, there are roughly the following:

First, search engine spiders crawl pages and included the frequency of the page, the higher the frequency, the "search engine friendliness" value higher, the site's attention to the higher, representing the site and search engines to establish a good relationship of cooperation.

Second, the search engine contains the number of pages and the total number of site pages ratio, the greater the ratio, the higher the "search engine friendliness" value, such as a total of more than 10,000 pages of the site by a search engine contains more than 7,000 pages, and a search engine contains more than 20,000 pages and a total of more than 120,000 pages of the site , in the search engine evaluation system, the former search engine friendliness will be higher than the latter.

Third, the site included in the search results in the rankings (analogy weight), except SEO factors, the site's "search engine friendliness" is also a decision to rank an important factor. We often find that a "search engine friendliness" site in search engine search results ranked more often than SEO good but "search engine friendly" low site.

Then, as a website admin, as an experienced seoer, how should we improve the site's "search engine friendliness"? This problem for Baidu and Google has a different approach. Generally, roughly speaking, the minimum should be the following:

First, the site to maintain stability, including site structure, keywords, description, the stability of the title, as well as the stability of the site space.

Second, the webmaster should regularly update the quality of the text content.

Third, the site without excessive optimization, no search engine cheating, no large number of search engine penalty site links.

Four, the site has a good and appropriate search engine-oriented optimization, including a lot of details, such as the internal and external links of the broad nature. Long Tail keyword natural optimization, and so on, so that the search engine for both search users, but also conducive to their own visits.

Of course, for Baidu and Google there are some special points of distinction, experienced webmaster Seoer have had a lot of valuable experience of the elaboration, plus the length of reasons, I will not be one of the elaboration. In short, as a website admin, as experienced seoer, we should not ignore the "search engine friendliness."

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