It tea PhD 1th: the promotion of the big Chengdu Talent Network problem Diagnosis

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Question: The individual in the promotion process encountered some problems. What do you think of prawns? (This article is only published in this forum) or have any good ideas, if good suggestions or comments are adopted, and so my site developed, you must remember the feedback:

1. When do I start investing in funds?

My site has been doing for 8 months, the content has been more and more, but the current I tried to promote the main is three, one is blog and group promotion, one is the Membership mail promotion, one is search optimization (this is also some simple optimization, such as the head and the following).

Before considering the use of Ali mother, buy links and other ways to promote, and later I a friend suggested that I do not invest in the cost of promotion, because only in this way, to know what you really have problems, I for the network marketing of the practice is a layman, so adopted his recommendations. But the latter is definitely to invest money to promote. When do you think it is appropriate to start paying for promotion? Talent site What is the good way to achieve cost-effective?

2, why Baidu and Google rankings vary greatly?

My Chengdu Talent Network keywords in Google ranked stable in second place, the first name is rc114, and the front has 2 ads, 1 Google Life Channel, rc114 accounted for 4 positions, although I second, but the traffic is only 40 IP per day, so still want to do Baidu optimization, but Baidu has been in 11, There are at least 5 sites in front of the quality obviously not my good, content updates and quality is not my good, but is ranked stable, better than me, is not the registration time with the domain relationship? is not the time with Baidu is related? It should be said that Google ranked good, means that I this station is a good station, how Baidu does not favor it? Please advise the actual method and reason.

3, is there a good way to cooperate can be recommended?

There are schools to find us to cooperate to open channels, this I have begun to consider next March after looking for these schools to discuss the details, but fresh students, I worry about the quality of my resume is not very good, so this is also a contradiction. What do you think is the best way to cooperate with the local station?

I think some websites have a good form of this kind of interchange advertising. However, most of my advertising is still want to achieve sales, if the publicity to my efforts is not very large, I do not think much significance. After all, my station is also starting a bit of income, a lot of ads as long as the price lower point, or good to sell. But we don't want to make the price too messy in the early stage. So the general enterprise we do not reduce prices.

I wonder if you have any suggestions or comments.

It tea doctor replied:

First of all, feedback from you: the analysis of the proposed extension three chapters to answer: Other basic included query and so I don't talk about it. Skip directly

Analysis Links:

1, first from the talent network operation Point of view; the need is to accumulate, including: The Enterprise user individual user user's word of mouth consciousness accumulates (when the user wants to look for a job or nearby has similar demand to be the first to think of your station;) and you mention the information most focuses on the search engine this aspect consideration;

2, Pay promotion: small input can also do, such as Google ads and fixed-point students to gather the forum and other inputs; it is necessary to have research and coping strategies, calculate ROI and convert the value of advertising; make it clear in the ad

3, the site from the optimization point of view: You mentioned that Google ranked good but less traffic; This is the fact that his flow is less; Baidu optimization 11-bit phenomenon should be your home page keyword matching layout has a certain problem, as well as the transfer of the value of the internal pages and the site's entire infrastructure; Although your station pays attention to the chain but does not pay attention to itself

Recommendations:

1, Optimization: I feel your way of ranking query way too deliberately asked; why don't you try to cut the words on the title? Take a look at your station included with the weight and time snapshot display should be good: in fact, both internal and external optimization can be done.

First: The chain continues to increase, but try to find some peers or the same nature of exchange, the site exchange with the region, while external Baidu above query a problem occurred; Baidu shows that the reverse link is obviously poor quality.

Second: Answer just now you mentioned Baidu included 11-bit phenomenon; I took a closer look at your station with the other several comparisons; it is recommended that you consider the static details page (preferably the actual difficulty and the short-term partial ranking loss will be possible);

Http://www.dcdrcw.com/passport/l ... manage%2findex.aspx can consider using URLs to rewrite or prohibit crawling in a robots and other methods; To simplify less and let baiduspider crawl without hindrance. After all, Baidu technology only that way, and there are detailed page links are relatively few.

Third: There is also this station why not consider to do long word optimization, such as industry word optimization Region Word optimization attribute words seasonal words and other words optimization; it is also the principle not to see the optimization on top of a keyword; most commercial sites have a large portion of high quality conversion words from long tails.

Third: the establishment of the whole station map: including HTML version of the XML edition for different search engine taste mouth do; The actual top version: The latest or recommended information listed there are hotspots, etc.; Tag aggregation version (Talent network this use less; but want to have the flow can play completely;) and so on.

Optimization Summary description: Talent website Optimization I can only talk so much; After all, if the details require systematic operation of the program; Need for overall optimization ... Need a schedule with process table; now basically belongs to comments and analysis suggestions.

2, publicity and marketing diversity

First: The publicity is mainly aimed at three big chunks: corporate social workers educational institutions you can take different approaches, such as corporate publicity can take soft text publicity, and to the exhibition to issue their own leaflets issued, collect the enterprise email to them regularly send enterprise HR management knowledge and topics; Social personnel and educational institutions can be more diverse and flexible: IM forum e-Mail blog questions and answers.

Second: Organize and plan seasonal projects and activities; work with some websites; this is all about website cooperation.

3. About the Talent network product line

1. Membership fee Model

2. Advertising fee model

The above two kinds are more popular now; The main details embody a charge price and service mechanism, which can be adjusted according to your own situation.

Extension：

This station in addition to do from the optimization direction, you can also try to do the content. Are the content of the Web site to achieve the original as far as possible; Like what the business likes; what students like and what they like; it's OK to think about it; organize topics regularly; and mail marketing campaigns; it is necessary to join some alliances.

Due to time constraints, some of the content only refers to the top of the surface, the point may not have been carefully proposed, the part does not need to spit I delete all; Time and ability limit I can only write so much, certainly write not all only mentioned part; and then more support it teahouse development, it tea Doctor is the It Teahouse Forum (http://bbs.itchaguan.com) launched free website Operation Consulting and promotion of diagnostic services, The 2010-Year Plan provides free diagnostic services for 100 websites, the more you think about it, the more specific our consulting reports are. Only one requirement is to be published publicly in the forum.