It's learned to make friends with interest tags.

Tinder-style two lovers can become friends of the interactive way is not a big invention, through the interest tag matching friends are not new, the combination of the two is not very stunning, but "Heartbeat" (IOS) social is done, indeed still have some meaning.

Interactive, "Heartbeat" using a similar Tinder flop design, through the point of red or point X to make the choice, only when the two sides turn the cards automatically match as friends. However, the system recommends to you other users with a higher degree of similarity. The key to the problem is the selection and setting of optional labels, first of all, these labels can not be general-as everyone loves photography, food, travel, but these labels in a clear-cut and also can cover millions of to tens of millions of people, each big category, such as media, anime or pet under the covers of a few of the overall number of players. -This is the "heartbeat" of the early operating strategy, its founder Zhong told 36 Krypton, "We have 20,000 tags, but not at this time to put out, not we do not do long tail, but now many small tags out of the user is difficult to match." But the future of the label system will be more and more sophisticated. "On the basis of interest, the individual believes that the face is still very important."

As shown above, the user matching successful friends list will be automatically grouped by tags, the avatar is arranged in matrix. (Although I uploaded the Pantry director's dog, it still matched a friend.) Very rare)

The interesting thing about capturing the user interest map is that because the labels themselves have brand-name attributes (the same advantages of the picture Social application Nice), this means that it can help the brand find out how popular they are among the users, and believe that such attributes will also help to make the product more commercially available online. Just on line soon the "heartbeat" user volume is not much, but the statistics of the trending is very interesting, as follows:

What is a product really like in relation to the seed users who use it and the operational work, it is not spread out (only through the circle of Friends) is also the hope that the early user community can focus more, not only that, the heartbeat is also targeted to several VIP users open (in fact, most of the founding team B aligning higher friends) some privileges- Is that you can customize the personal label-the premise is that these VIP users have a small number of the label, such as the Stanford will skydiving sister, her own development glass application of female Cheng and so on. If ordinary users can match these VIPs, they can add labels based on the label of the VIP user.

The team currently has only 6 people, founder Zhong was Tencent strategy director, other members from Baidu, 360 and so on. According to Zhong, the heartbeat on the line 72 hours later, all users choose to operate 100,000 times, on-line 96 hours, to 200,000 times, the next day the retention rate of up to 90%. Heartbeat Current product is also very simple, and there should be some big strokes out, 36 Krypton will continue to focus on.

In addition, the product has been the angel investment.