Recently science fiction has suddenly become popular, and people are becoming more and more curious about the future technology. Of course, the rapid development of science and technology in recent years is really gratifying, such as gradually to the public wearable equipment and virtual reality applications, there are more and more rich interactive way to appear. If you want to ask, in addition to the image, voice, text, what can be recorded information need to dig? It's our body movement information.
If you have heard of leap motion, it should be easy to understand, but it can only recognize the gesture of the action information and therefore the scope of application is very limited. Home guests have written an introduction to the "Ape Ball Rise 2" film effects of the article, which refers to the use of sensors to do motion capture technology Connaught also Teng company. They argue that motion capture technology is already quite mature, and that the technology will be popularized in the short term as large numbers of developers join in for application development, and that the first two areas to be applied should be medical and physical training.
What is the use of human action information?
Connaught also Teng general manager Liu Yang said, farther thought, the human body movement information once can record and digitized, can carry on the display, that is in the whole information world more a dimension, this significance is enormous. For example, combined with 3D projection technology, coupled with the free combination of human action information, you can achieve virtual face-to-face dialogue with the scene, the effect will be very realistic.
Looking closer, there are many areas of real life that can help improve the experience. For example, when you face a deaf person, if a device can read his sign language, then you can communicate without hindrance. For example, patients who need rehabilitation training, if they can record the action information of wearable equipment, will clearly know the movement of the body information, combined with the guidance of medical experts, such rehabilitation training is not more effective?
Joint developers to nurture the market
To record the body's action information, the first thing to do is to "wear" the device, which requires the sensor device to be lightweight enough. Liu said that in recent years, the sensors are now very cheap, they have been doing research on sensor based motion capture technology since 2011, and now the product performance and size are doing well, and there is a certain influence in the B-end market, and the problem is how to apply it to our daily life.
Liu says it is time to start thinking about pushing the consumer market. In September this year, Connaught also Teng on the Kickstarter has launched a free combination of equipment kits, attracted the attention of many developers, and eventually the results of the public to create a Chinese team record.
This means that there is a huge demand for this technology, "they feel that adding action information to their applications can produce a wide variety of services, with so many developers supporting it, which means that there are a lot of people who are helping you drive this technology, Liu, that the key to the application of any technology is not technology itself, It's about how to nurture users, but it's hard to do this task alone.
"When so many people talk to you about his own ideas, it feels like the heat of this thing," Liu said, "These developers belong to different industries, some of their own studio to make movies, small animation, and some in the sports training analysis and Sports injury assessment, have to do VR interaction and so on in various fields. They can make a lot of applications in their respective fields, and each application can gather a portion of the population, so that the user is nurtured.
In addition, they are working with universities in the United States to use their products to set up action-capturing courses that, when they graduate, will naturally use these devices in their work. After several years of technical precipitation, Liu is very optimistic about the application of motion capture technology, "when developers are beginning to support me, I think success is very fast."
After the introduction of the developer, it is time to consider how a technology platform should be landed.
Specific ways of cooperation
The technology is very mature, the developer's willingness is also very strong, next is the concrete how to operate. Liu says they offer technical solutions that focus on their technology platforms and eventually appear in collaborative form in many vertical industries.
"With the development packages and common hardware we offer, developers can easily prototype, but when it comes to developing real-business products, it requires a certain amount of integration." Because the product's application environment has certain requirements to the specific form of the product, and it is possible to combine with other auxiliary equipment, this time requires the process of system integration. ”
The specific approach is: they are good at doing all the things, the application end as long as the software or some other integration can be, partners can provide relevant industry professional service support.
This is the case of a single product, Liu said, he believes that the next stage, when the technology further accumulation and precipitation, there will be a very high degree of integration of equipment appear, until then is really reflect their value of the period. "We can do with a lot of partners, although it seems to do a lot of things, various areas of products will have, but for us to do the same thing in fact, we are more coordination to do, to do the interface." ”
Liu Yang revealed that they currently have hatching programs both at home and abroad, hoping to help more users to grasp the better team busy making products, they will provide technical support, funds, customers and supply chain resources. Depending on the project and team situation, they will also be incorporated into the team or take other ways to collaborate further. Also with the manufacturers to carry out a number of product-level cooperation, including technical authorization.
It's kind of like leap motion, but it's different.
Perhaps the biggest concern of investors is whether there is a similar model abroad, which is what makes them more distressed. Because they do not have a precedent abroad, if you have to find a word, Liu Yang said, that is leap motion.
The similarity is that both are interactive technology platforms that do not produce direct applications and require joint developers and vendors to market. But in the technical maturity and the promotion way, the two are quite different.
"The prospect of Leap motion is alarming, they were pushed to the developer when the technology was not fully mature, and then the developer spent the energy and time to learn the technology and do a lot of apps on the platform, but finally found out that no one was willing to buy it, which would lead to very negative results that would lower the developer's interest. , and even create an atmosphere of resentment.
The reason, Liu, is that they prematurely push this immature technology to consumers, but many applications are not strong, and users are not buying this model. So, instead of pushing 2C in the early days, they develop applications that help doctors, physiotherapists, coaches, and so on to provide better and more effective services.
In fact, the logic behind this is that when they use these products to provide services, is to complete the education of users, users are also relatively easy to accept, because they will trust the service providers (such as doctors or sports coaches), will naturally trust the products they use. And when a certain day of users to a certain extent, Connaught also Teng can directly sell products to users. 0
Liu Yang believes that the development of any technological tide will go through three stages: technology precipitation period, technology maturity and application period, model innovation period, and they have been well experienced "technology precipitation period", in the "Technology maturity and application period" stage also received a lot of developers support. He expressed high expectations for future planning and prospects, and confidence was "doing the right thing at the right node".