Jiangxi Port: Chat about Local portal operation

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Local portal operation can be started from the following points:

1, in-depth understanding of local Internet environment and netizens preferences

As we all know, the local portal site is mainly service-oriented, at the beginning of the website operation Planning, in-depth market research is very necessary. We can do a relatively simple survey, to understand the local residents in the life of the practical problems to be solved and the internet can help solve the problem, in the full understanding of the needs, the summary of classification, we can as an important basis, targeted to do a good job of the site planning, for the later operation to pave the way.

2, reference to the successful operation of similar websites experience

Similar nature to do more successful portal class site is very worthy of our learning, usually can go to these sites to see more, if necessary, register a member, experience what they provide members of the service is how, take its dross, take its essence, doctrine is always for the wise. Do not think this is embarrassing, the Internet is to share the spirit of the main. Humbly to these site webmaster Consult, understand how they do a good job site positioning and identify the audience groups, and the site's operating experience is also worth learning. Maybe your technology is very cow, but not necessarily understand the management, the operation of the website and business is the same, must have a certain economic mind to do.

3. Multi-cooperation-website cooperation and government cooperation

Now the rapid development of the Internet, the Web site to build the technical threshold and the threshold of funding is also getting lower, if in the local construction site later, then we have to actively with other local more influential sites to obtain cooperation. In order to achieve a common-win posture and the other side to achieve good relations of cooperation, so as not only to avoid early resistance, more importantly, can use the influence of other sites to promote their own website. Of course, the initial establishment of the station may be difficult to achieve cooperation, but as long as you seriously do the station, in the realization of the basis of mutual win to the back of cooperation can be achieved.

Some people say that it seems that the portal must have government support to do it. Yes, indeed, the portal as a local information window, if you published information in the absence of relevant government support, it is likely to be closed for various reasons, Jiangxi information Port as the Jiangxi Local portal site, 5 years to this deep experience. All in the relationship with the development of the relevant government departments to obtain cooperation and contact the site will quickly grow bigger and stronger.

4. Online and offline activities are essential

The network is just text, membership is simply to look at information, this on your website development and disadvantage, so in your promotion of the portal site, you must online and offline make your site members active. For example, to create some local QQ group, such as the organization of some offline merchants joint promotions/discounts/promotions, dating activities, party activities, online virtual currency draw, member T building activities, members on-line mutual assistance and other activities. This kind of online, offline activity propaganda is incomparable to the traditional media.

The above content only represents the personal opinion! The deficiency can communicate with each other. Source: Jiangxi Information Port http://www.hijiangxi.com