Keyword analysis is critical in the Web site optimization process

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In the era of science and technology, the rapid development of the internet trend, the industry has a profound understanding of the importance of network marketing to the development of enterprises. With the increasing competition of network marketing, for SEO workers, it will also mean the increasing workload of SEO. Site optimization of the correct keyword positioning, reasonable analysis of the competitiveness of good keywords is essential, if the site is optimized, skip the keyword competition analysis, rushed directly into a work area, Usually will only appear oneself think very good keyword to do Baidu home or the first name can be no flow or perhaps is oneself want to do the keyword too hot, laborious struggle can how also do not go up, finally lead to waste scheming. So the keyword analysis of the early conditions must consider whether they have the ability to do up, this is also a need to test an analysis of SEO capabilities.

One: Popularity analysis

If the goal of the keyword is set in the most searched, the most popular words, want to be the word to do the first few of the search engine, for us these grassroots webmaster, there is no strong manpower support and resources, it must be very difficult, even can say is not very possible things. Keyword analysis needs to find a relatively more search, at the same time do not choose too hot keyword, so not only effective to reduce the difficulty of optimization, the site optimization work in a certain cycle can also be effective budget to achieve better results. Usually keywords in the search engine results from the 300,000 is considered to be unpopular, 300,000-1 million is considered medium, 1 million-3 million is considered relatively frequent, in more than 3 million are considered a hot word. (The above data is for reference only)

Two: Index Analysis

Keywords in the Baidu index after the data obtained by the query can reflect the word in the past 30 days the user's concern. Personally think that this is a must refer to the analysis of the value, if the word in a period of time curve is the trend of rising state, then can be said that the word can be considered to choose. Conversely, if the curve of the word upward trend is near the peak, then think that need careful consideration. Of course, when there are two similar words, add Baidu Index comprehensive content contrast, to choose the best data words is better.

Third: Bidding analysis

Usually related to commercial words in the search engine will do the promotion, generally speaking, advertisers and advertising personnel must have done a detailed analysis of the degree of competition and profitability analysis, only the company has a profit effect of the key words, they will choose to promote. Under normal circumstances, the bidding page in 5 or less are the development prospects of the key words, are the key words can be selected. Also shows that the focus on the word site is relatively not too much, competition is not too difficult.

Four: Competitive website analysis

The so-called "enemy, invincible." Keyword Analysis of the site must be clearly considered by the competitor website. The usual keywords in the search engine natural rankings appear in the site is mostly home page or the majority of pages, which is also a reflection of the difficulty of the degree of data. If the search keywords in the search engine returned are large portal pages, and then is a number of top-level domain names, enough to prove that the keyword competition difficulty. Even spend a lot of time and energy may not be able to replace the homepage of the website. Another point of view is that this is a waste of SEO valuable time. As for competitive site analysis, you can put keywords into the intitle instruction query, because the SEO workers to optimize the site will be the keyword into the title. The page returned through the intitle instruction can accurately determine the competition page.

A website optimization, keyword analysis will be the first step of SEO, but also a crucial step. Proper choice of keywords means choosing the right target for the site's optimization. Of course all the keyword analysis methods are dead, only the flexible combination of SEO workers skills and thinking, to better keyword positioning. The statement is not very fluent, but also hope to forgive, deficiencies please advise more. This article originates from 400 telephone www.400-400.com.cn reprint please reserve, thanks!