Keyword matching principle in bidding promotion

Baidu Bidding keyword matching method is: wide matching, phrase matching, accurate matching.


&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp;


a wide range of matches, when internet search terms are highly relevant to your keywords, even if you do not submit these words, your promotional results may be presented opportunities. Take the key words "English training" as an example, under the wide matching way


 


may trigger the promotional results of the search terms include:


 


1 Synonyms: English training, English training


 


2) Related words: foreign language training English summer training


 


3 variant form (such as, add space, word order upside down, typos, etc.): English training, summer training English


 


4 The phrase that contains the keyword completely (word order cannot be reversed): English training Summer course, which English training organization good


 


5 Training schools, training enterprises, academic training, technical training, and other professional words


 


wide matching can help you locate more potential customers, enhance brand awareness, save your time. I personally do not recommend this, because it is not very accurate, so the effect is not obvious. It's not completely negative, when using a wide range of matches, you can see which search terms trigger your promotional results by searching for Word reports (report-Custom Reports-search term reports). If you see the unrelated search terms, and through Baidu statistics found that these words can not bring transformation, then you can use negative keywords, so that the search words containing these words do not trigger your promotion results, so that more accurate positioning potential customers, reduce the cost of conversion, improve your ROI.


 


phrase matching: When the user search word completely contains your keywords and your keywords (including keywords synonyms) inserted or reversed form, the system may automatically show your promotional results.





to the keyword "English training" as an example, in the default phrase matching method:


 


1. Search terms that may trigger the results of the promotion: English language training, English language training, summer course, which English training organization good, English


 


training, English-related training, training English, English training


 


2. Search terms that do not trigger the promotional results include: English language training, English songs, computer training


 


by modifying the phrase matching control to "[]" In the Keyword Settings page, display as "[keywords]", only match exactly the phrase containing the keyword, this setting may lose some of the value of the search traffic, please carefully compared to the wide match, phrase matching in the more accurate positioning of potential customers while , you will lose a lot of opportunities to show, it is recommended that you use caution. This point with your product positioning (such as: do skin tinea cream products) and daily budget can be recommended.


 


exact match, only when the user's search terms and your submission of the keyword exactly the same, your promotional results will show opportunities.


 


with the keyword "English training" for example, in the exact match:


 


1. Search terms that trigger the results: English language training


 


2. Search terms that do not trigger the promotional results include:


 


1) synonymous synonyms: English training


 


2) Related words: foreign language training English summer training


 


3 variant form (such as, add space, word order upside down, typos, etc.): English training, summer training English


 


4 The phrase that contains the keyword completely (word order cannot be reversed): English training Summer course, which English training organization good





netizens ' search habits vary widely, and they may use a variety of search terms when expressing demand for the same product/business. If you use exact matches, you need one by one lists of possible search terms that netizens can use as keywords to submit to the system, and because it is impossible to list them completely, using exact matches can greatly reduce your chances of getting prospects.


 


Small head bidding software to provide trial writing.


 


Service Hotline: 025-68781274


 


on duty qq:1966359893


 


in person to guide, provide full technical support.


 


Official Address: http://www.ppctui.com