Keyword selection determines the success or failure of search engine optimization

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Why do we have to search engine optimization?

The answer is simple, by optimizing access to visitors (traffic) from search engines.

Why do we have to get traffic?

The answer is also simple, because we need these visitors to explore our customers.

So what kind of word can be called a good keyword?

First of all, the key words are not by the website administrator or webmaster to set, but by the Netizen to decide. Through the search of netizens, find out what kind of words you need to find what they want, then these words are called keywords. Do not think that they use a very professional, very official, very normative words, is a good keyword. All you think about is how many people use these words.

For example, when we want to find information about the Intel PENTIUM4 processor, how many people enter a long string of phrases in the search box for the Intel PENTIUM4 processor? Most people will simply enter the P4 processor as a simple word. That is to say, your keyword, must choose to match most people's search habits, such words are good keywords.

Secondly, the choice of keywords should pay attention to the relevance and relevance.

Let's look at how the search engine works first. When we enter the phrase "Chengdu Computer Training" in the search box, the search engine will immediately help you find:

1. All the Web pages containing the phrase "Chengdu Computer Training".

2, not just contain "Chengdu computer Training", but contains "Chengdu Computer", "Computer Training", "Chengdu Training" page, and these three words in the Web page closer.

3, not just contain "Chengdu computer Training", but contains "Chengdu Computer", "Computer Training", "Chengdu training" page, but these three words in the Web page is not close.

4, the Web page contains "Chengdu computer training" This phrase linked to the Web page, and follow the link to find the page pointing.

5, the Web page contains "Chengdu Computer", "Computer Training", "Chengdu training" This three-phrase link page, and follow the link to find the Web page.

In other words, we choose the keyword, we should pay attention to the relevant key words are taken into account. We tend to pay attention to the main keywords, but ignore some related keywords.

In fact, this has spawned a new concept-"search the tail." "Search tail" refers to a few of the top keywords associated with the site, with thousands of words derived from the content of the site, like the long tail of these top keywords. Usually the top keywords occupy 80% of the search volume, but those 20% "search tail" if ignored, is also a small loss.

Last but not least, it is not one-sided pursuit of high profile words. For example, some companies do not allow the "cheap", "discount", "promotion" and other terms on their websites to be considered damaging to the product image. In search engines, precisely these words occupy a lot of search volume. If you are always positioning yourself in a higher position and ignoring the needs of the public, you will lose a large number of customers.

At the end of the article, Gu Junjie to give you a few key words to choose a small proposal, I hope that we can help:

First, list all the keywords before deciding.

Second, through the site's statistics, to see the most commonly used keywords visitors.

Visit your competitor's website to see what keywords they use on their web pages.

Discuss with colleagues, friends or netizens around you to see what keywords they care about.

You can get a statistic from most people by the form of questionnaires. After all, the power of the masses is infinite.

Well, some of the above text hope that the Webmaster friends useful, I wish you an early success, welcome to Gu Junjie Blog to discuss!

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