Keyword selection for search engine optimization

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As a search engine optimizer, our goal is to allow users to determine search on the search engine content, those through our tireless efforts to optimize the page will be expected to appear in the first page of natural ranking, Would like to be in the first line. So, the user clicks the keyboard the content to become our attention the focal point, because when you've been identified and optimized for keywords that match or approach the words or phrases most users search for, your success rate will increase dramatically. But how can we capture the user's search mentality and what tools or measures we can take ? Next I share with you my experience in the search engine optimization process, in my view, the search engine optimization to determine the key words in fact is the simplest and most easy to operate and do the process of effect.

One: Keyword search

Example: The optimization of an e-commerce website for a "cattle-brand notebook computer Company"

Intuition tells us, "cow than"/"notebook"/"cow than Notebook" will become a quasi keyword, there will be no other?

1. If the company has been established for a long time, there will be a professional website statistics software, with the help of this software can be clearly statistics of what the user is the source of keywords to enter the site, each keyword can bring how many visits. Thus, it can be refine.

But if the company is just set up, to start provisioning such software, and secondly, we need to use some other tools, combined with their own analysis to determine the key words.

2. With the help of Baidu website: http://d.baidu.com/rs.php

---input "cow ratio", found that the search is high and consistent with our website keyword can be selected have "cattle than years"/"cattle than the name"/"the most cattle than the name" ......

---enter "notebook", you will find "notebook computer"/"Lenovo Notebook"/"Asus Notebook"/HP Notebook/"Notebook quote" ... Can be an alternative keyword

When for Baidu to do optimization, the above keywords in the site of each page, in the title, label, content will continue to use, to strive to become soliciting chips.

Cases：

Step two: I am the user, I know "cow than notebook" I want to know it, how do I do?

A: The direct input "cow than notebook" or "cow than"----less difficult

Highlighting this type of keyword on an important page can generally be a good place to take

Step three: I am a user, I do not know "cow than notebook", I would like to know the notebook (market/function/price ...), how do I do?

A: Directly enter "Notebook" "Notebook function" "Notebook price" ...----difficult

Such key words important pages to be involved, the second important page to play price and function card, appropriate to increase some relevant amount, such as: Notebook the latest features/notebook minimum price, etc.

Step three: I am a user, I know Lenovo Notebook (HP notebook), I want to know it, how do I do?

A: Directly input "Lenovo notebook"---very difficult

Important page is best not to involve, there will be piling up suspicion, will such keywords to the lower important layer of the page, highlighting the comparative nature, such as can write articles: "Cow than Notebook" and Lenovo notebook difference, the cow than notebook and Lenovo notebook, the advantage in where? And so on. Use these hitchhiking articles and keywords to increase the exposure to the site.

Fourth step: I am a user, I know "cow than notebook", I want to buy online, how do I do?

A "direct input" online to buy a cow than a notebook, "buy a cow than a notebook" "cow than Notebook" "cow than"---less difficult

Fifth step: I am a user, I do not know "cow than notebook" I want to buy a notebook online, how do I do?

A: Direct input "online buy notebook" "Buy notebook" or directly on Taobao/Pacific---difficult

In order to achieve sales, most businesses will be in Baidu keyword bidding rankings, so for such keywords, the natural ranking of the force is extremely weak. Then we have to do is to subdivide, as far as possible to strive for those who slip through the key words, so you should refer to the relevant AdWords key words, carefully ruled out,

Conclusion: The method of self analysis is to define the goal of optimization, based on the user's perspective analysis, combined with the appropriate tools, will make the keyword more accurate. Here to emphasize a little, do not and bid hard touch, your efforts will always but money, around the hot key words, the second, often to achieve unexpected results.

4. Misunderstanding of judgment

Do not understand the people will often enter the key words of the misunderstanding, we all know, important keywords to put on the blade, and the blade in a Web page is limited (Title.meta tags.), and the density of the keyword is not too high, Fear of being used as a malicious pile to kill. So be careful to use the keyword placement.

Often the optimizer will be the name of the company to spare no effort to put the title of the first page-such a key place, even more, take the company's name to participate in the bidding rankings, this approach, for a start-up type of enterprise, in fact, is a serious waste.

For example: An entrepreneurial E-commerce company "cattle than group" production of digital cameras, in the early stage is not necessary to highlight the "cattle than the group".

First, we know that there are not many people in the herd and there is very little opportunity to import the cattle group

Second, even if the importation of cattle than the group, they are some who? It is obvious that some acquaintances, some partners, dealers, A job seeker who will come to the company for an interview. You don't have to expend the energy to provide them with the first line of the first page, even if the sixth page, they will try to find, of course, in order to reflect the company's strength, or the better, but can not occupy the most valuable places, not to bid.

For the cattle than the group, and digital camera-related words are the company's efforts to strive for optimization.

Second: The use of key words

In introducing the use of keywords, more information, I do not need to say, the general need to know the truth of the word everywhere, to pay attention to reasonable density, not to be punished, in the most should be prominent position to be bold, put into use; In each page optimization, must arrange the key words rationally, So the key words reasonable subdivision and expansion is also more important.

Finally, I wish you all in search engine optimization on the road, continuous innovation, the courage to open up, in the practice of testing to do the study, I hope this article can play a role in the SEO on the road with everyone. Welcome to participate in the discussion and exchange!