Kun: Content strategy in website operation promotion

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To push a forum for the site diagnostics opened so far, has been free for more than 500 sites have been diagnosed. During this period, I found a phenomenon, many site operators or webmasters to the site's hopes all pinned on the promotion, but ignored the importance of content, or understand the importance of content, but do not know how to formulate the correct content strategy. So today Kun to discuss with you the content strategy of the website. Mainly from the flow (PV), IP, Alexa rankings, brand, user registration volume of these five aspects of the discussion.

The content strategy of promoting flow

What is the key to lifting the flow (PV)? Very simple, lets the user click the website's page massively, reads the content of the website. Browsing more pages, the flow of natural to go up. How can you increase the user's click behavior?

1, according to user preferences, increase the number of articles corresponding. Note that the article here refers to the content that the user likes.

2, enhance the relevance of the relevant articles. For example, the final article page of the recommended articles, text links within the text, links to key words, article tail related news, recommended reading, picture links.

3, increase the number of pages, operating procedures. For example, take one step to complete the operation, change to two steps, a page can be finished, change to a couple of pages. Like to increase the number of pages in the article, the download page to increase the jump page.

4, entertainment content. For netizens, Internet entertainment is the ultimate goal, so want to increase the site stickiness and flow, the appropriate entertainment content is essential. For example, the most common use of the commercial Web site: A variety of beautiful image library.

5. Other methods. For example, set up some automated functions, such as many picture stations often used in the automatic paging function.

On the flow-oriented content strategy first written to this, want to know more friends, you can refer to the author of the previous article "Kun: Ten Strokes let content page traffic doubling", "Kun: Let the Web site traffic explosion 10 secret decision."

Second, enhance IP content strategy

And PV is closely related to the IP, the following talk about the promotion of IP-related content strategy.

1, SEO, this is not much said, forever theme.

2, enough content quantity. than push a forum in the site diagnostics often someone asked: "Why traffic and IP not go." "The results of a look, the number of articles are not hundred, how high."

3. Special columns and contents. The steady growth of website IP is the key to the conversion rate of new users, if the user does not settle down, it will be difficult to have big growth. Even if some methods can be in a short time to obtain a large number of IP, but a long time or promote a stop, IP will immediately drop. Therefore, the characteristics of content and the construction of columns is essential, these are the key to retain users. And often the characteristics of things, but also easy to generate Word-of-mouth in the user effect. Recommend a previous article: "Kun: six strokes to make your website unique"

4. Flow Union. Some commercial websites often use the technique, the effect is very good, but it is more time-consuming and manpower.

5. Unconventional methods. such as malicious code.

Third, promote the content of the ranking strategy

Let's take a look at the Alexa ranking principle: Alexa ranking is based on the Alexa toolbar user access situation and ranked. Alexa ranked high, does not represent the real site traffic high, Alexa rankings and site traffic is not necessarily proportional to how much. For example, a site only 100 visits a day, but if the 100 people all installed Alexa Plug-ins, that ranked at least within 50,000.

In other words, want to improve Alexa rankings, we must find ways to improve the Audience Alexa toolbar user ratio. So what kind of crowd like to install Alexa toolbar? How to attract them to visit the website?

1. Foreign people. Because I do not know much about the needs of foreign users, so do not jump to comment.

2, personal webmaster. For personal webmaster, how to make use of the website is their favorite content, followed by the site construction, operation, promotion, SEO and other related content.

3, the industry crowd. Mainly refers to the Internet practitioners, this part of the crowd preference for more content, mainly focused on business exchanges, industry information.

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We can according to the situation of their own website, the appropriate increase on the three parts of the crowd attractive content, even if the theme of the site and they have nothing to do, but also to find ways to increase. Our slogan is: "There is content to be on, there is no content to create content to be on." "If everyone's site is really out of the three, it offers three of the most conservative solutions

A, their own people all installed Alexa tool bar.

B, to increase the relevant webmaster tools. such as Alexa ranking query.

C, in some webmaster types of media to share the experience of the article, leaving the Web site.

Iv. promoting the brand's content strategy

The establishment of the brand is the most difficult, because the flow can be fabricated, IP can be faked, ranking can be false, but the brand is hard to fake, because he needs to get users or even the industry recognition. Basically, the brand is built on real Kung Fu. Here to provide you with three kinds of ideas to build the brand:

1. High-end content. Includes high-end reviews for the industry, exclusive authoritative data, etc. Notice that what is said here is original, not reproduced.

2, high-end crowd. Including high-end crowd interviews, the establishment of expert columns and so on. The main idea is to bring the industry's high-end people to their own web site, so that they can publish ideas and ideas.

3. Help users. If you can't do high-end, you can take the civilian route. Help users solve problems, obtain the support of a large number of low-level users, can also build a brand. But it takes enough patience to go this way.

Emphasize one point, cause do not do negative brand, for example like sister Furong this kind of.

V. Improve the content strategy of the user registration quantity

To increase the number of user registration, first of all to find out what the user will be registered

1. Resources. Most people cannot resist the temptation to scarce and difficult resources.

2. Sense of belonging. If a forum has a good atmosphere, fun, can let users find emotional sense of belonging, it will also promote their registration.

3. Resonance. The user's view in the forum is very original or very sharp, can cause the user to resonate. Then they'll probably sign up for a few bricks.

4. The ox is a man. The charm of an idol is limitless. So each forum should build its own cattle, while attracting the influence of the users of the people.

If you want to improve the registration of the forum, then around the above four points to the site and content optimization adjustment. Here to tell you one of the easiest way: find some of the industry's hot resources, such as the guest directory, media resources, and then set up to download, or payment forum gold to download, the effect is quite good.

Today's topic ends here, finally summed up the idea of formulating content strategy: first to determine the site to achieve the goal, and then find the key point to complete this goal, and finally around this key point to decompose elements, formulate strategies. Of course, this is mainly the author's thinking, if we have better methods, welcome to Exchange, the author of the information below.

Author information: kun, net name pot, push a (www.tui18.com) founder. To see the author more articles please search push or kun, or login kun (pinyin) point card mother. New operation/Promotion Communication 11 Group 83958859, Welcome to join.

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